The interviewer is listening for an answer that indicates you've given this some thought and are not sending out resumes just because there is an opening. For example, “I've selected key companies whose mission statements are in line with my values, where I know I could be excited about what the company does, and this company is very high on my list of desirable choices.”
Passion. A focus on results. Helping companies engage customers to grow their business. Your answers should even describe what parts of marketing interest you. Content development? Demand generation? Strategy? Marketing technologies? Analytics? Geek out and let me know what rocks your socks.
This is the most dreaded question of all. Handle it by minimizing your weakness and emphasizing your strengths. Stay away from personal qualities and concentrate on professional traits: “I am always working on improving my communication skills to be a more effective presenter. I recently joined Toastmasters, which I find very helpful.”
The advertising world is always changing, and it's easy for an employee to be left behind if he doesn't follow industry news. The constantly evolving world of social media also requires employees to understand and utilize these new methods of getting clients' messages out. Additionally, these kinds of questions allow the applicant to ask his own questions and begin a potentially valuable exchange of ideas.
Summarize your experiences: “With five years' experience working in the financial industry and my proven record of saving the company money, I could make a big difference in your company. I'm confident I would be a great addition to your team.”
Again, it comes down to judgment. It might be tempting to respond to every negative comment on social media, but a good social media specialist will know how to distinguish between legitimate customer complaints and people who are just looking for attention.
Be very thorough with one of the most commonly asked social media questions. Since Social Media is highly customizable in nature with social media ads, it is important for every business, be it small or large. For instance, Facebook ads allow you to target users by things like industry, education level, location, history of purchases, and the pages they have liked.
Talk about why the strategy inspired you but, more importantly, also detail how you would love to create an original strategy of the same caliber. Explain how you would do this and implement it in the context of the job you're interviewing for.
Few of the ways for driving traffic to your blog are:
☛ Promotion of content across platforms like Tumblr.com, Pinterest.com, Facebook.com, and more.
☛ Use Instagram to share the title of your blog post or image. Post images to platforms like Twitter, Flickr, Foursquare, Facebook, and Tumblr.
☛ Giving short presentation of content on SlideShare and providing link to the content or blog from SlideShare.
☛ Pin your post to Pinterest contributors by using an attractive title of the blog, image, hashtags, and adding keywords.
☛ Create a few seconds preview of your post like Vine or video which could be posted on Twitter and Instagram with a link to the blog post.
Nobody likes it, but it's a fact in today's digital age: Sometimes things can go wrong on social media. A great social media expert can describe the steps they'd take to resolve the situation. If you have a set of best practices in place, they should follow that plan; if you don't have one, they should help create it.