1. Tell us what are your favorite social media blogs?
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2. Tell me what social media campaigns have you produced and/or managed?
Social media employers often stress conversation, storytelling, and engagement. Give examples of how you have conversed with clients and consumers, created interesting stories, and increased measures of engagement such as clicks, likes, reach, etc. Any campaign you mention should have these three elements at the very least. Be sure to save dashboards and results from your campaigns so you can show them off later!
3. Do you know what is direct mails?
This email marketing strategy includes sending an email solely for the purpose of communicating a promotional message, such as announcement of a special offer or catalogs of products. Companies generally maintain a list of customers or potential customers or even hire a list of email addresses from service companies to send direct mails to.
4. Explain which social media brand strategy has inspired you lately and why?
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5. Tell me which social media platforms are you best at using and why?
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6. Tell me what are our competitors doing on social media?
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7. Tell us how can a product be sold more effectively online?
Following are steps that can be taken to make sales more effective online :
1. Define the objective of creating the product.
2. Make clear what problem and needs does your product caters.
3. Explain the problem and the pain points faced by people.
4. Present the solution and how the product will fulfill it.
5. Layout features and benefits.
6. Provide guarantee wherever you can to make the customer feel secure.
There are many good definitions of marketing available everywhere so you need to choose your effective one and prepare for that to discuss in interview, in case. Some are as follows:
☛ Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.
☛ Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.
☛ The management process through which goods and services move from concept to the customer.
☛ The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people.
9. Tell me the various types of internet marketing?
The various types of internet marketing include:
☛ Display advertising
☛ Search engine marketing
☛ Search engine optimization
☛ Social media marketing
☛ Email marketing
☛ Referral marketing
☛ Affiliate marketing
☛ Inbound marketing
10. Explain me what is page title and how can it be made more effective?
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11. Tell me what are the keys to marketing success?
The keys to marketing success are:
☛ Budgeting.
☛ Targeting.
☛ Analyzing the Competition.
☛ Working Your Customer Base.
☛ Development of Objectives.
12. Explain me how active are you on social media and how many people are you connected with?
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13. What is email newsletters?
They are direct emails sent out to a list of subscribers or customers on a regular basis. They may be sent out daily, weekly, monthly, quarterly or even annually. They primarily aim at building and strengthening the customer relationship with the company.
14. Tell me what makes a successful E-Marketer?
To be a successful marketing manager you must :
☛ Have the effective sales skills.
☛ Fill your work with passion.
☛ Master the corporate balancing act.
☛ Understand your domains.
☛ Enough experience to understand what a given project may typically cost, is able to prepare a budget.
15. Explain the disadvantages of email marketing?
Disadvantages of email marketing are:
1. Filtering causes large number of emails to be rendered undelivered.
2. Spamming in emails may lead to legal action against internet marketers.
3. Needs to be planned very carefully as very minute factors may lead to an email being rendered undelivered or filtered out.
16. Do you know what is meta description and what is the right way to frame it?
Meta description is used to describe the web page over the internet. It can be framed the right way using the following steps :
1.Describe your page accurately: Your description should be a depiction of what users can expect to find on that particular page. It provides summary of the page to users and the search engines. Make sure you describe it within 250 characters.
2.Use maximum number of keywords: Using keywords into your Meta description tells the users and the search engines that it includes the content they are searching for. Search engine first examine page titles, but if they still cannot determine which site best addresses their needs, they then turn to the most relevant page descriptions.
3.Use store name and domain: Make sure you use your store name and store domain in the meta description.
4.Do not duplicate meta descriptions: Make sure you do not use the same description across all the pages. If you duplicate the meta description content on all your store pages then the search engine will assign lower ranking to the pages assuming that the content is either not unique or its being automatically generated.
5.Provide unique description: Avoid copying and pasting of entire information in the meta description. Do not write the description that has no relation to the content of the page.
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18. Tell me for a new salesperson, what are his needs?
New salespersons needs:
☛ He needs to know the information on company history, its policies, rules and regulations etc.
☛ Details about the product- its features, usage , demand.
☛ Systems and procedures as followed by the company. This may include the work timings, overtime, field work, work culture of that particular organisation etc.
☛ Training on the basic ethics that need to be followed while selling a product.
☛ He must know the basics of selling the different products of the company.
19. Do you know what is internet marketing? By what other names is it known?
Marketing of products and services over the internet is known as internet marketing. It is also known by the following names:
☛ Web marketing
☛ Online marketing
☛ Webvertising
☛ E-marketing
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21. Explain me why do you want to work in marketing field?
The best way to answer this question is, first of all, to be prepared and knowledgeable about this field. Spend some time researching the marketing field so you can talk about the benefits of working in this area. Compare your goals, let the interviewer know what best you can do in marketing job even though the question is about why you want to work here, you still need to convince the interviewer that hiring you will benefit the company.
22. Explain me the limitations of internet marketing?
The limitations of internet marketing are as follows:
1. As the products and services offered are not tangible they can not be touched, tasted or smelled before purchasing.
2. The quality and authentication of the product and services offered online cannot be confirmed and thus uncertainty always persists.
3. Product seen online at times differs from what is finally delivered.
4. As the products are delivered by carriers there is a huge dependency on courier companies which might delay the delivery or lead to product damage while transaction.
5. To purchase a product online personal details need to be entered such as card details and personal information which are vulnerable to leaks.
23. Do me a favour, Sell this pen to me?
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SEO stands for search engine optimization and is a part of internet marketing. SEO is a method by which the visibility of a website or a web page is increased on search engine. It is done to increase the visits on the site as more frequently and high the website appears on a search engine, more will be the visitors visiting it. SEO is the study of how the search engines operate and how it can be used to increase visibility of a website or a web page. SEO involves the following practices
☛ Editing the content and the associated HTML coding.
☛ Optimizing the keywords strength in the content.
☛ Assigning relevant and keyword specific title tags and other meta tags.
☛ Increasing the number of back links and inbound links.
25. Explain me something about your previous marketing experience?
Previous work experience is the basis for determining whether you will be a valuable contributor to an organization. For this reason, job applicants must present their previous experience in a way that emphasizes how it will specifically and significantly benefit the hiring company. So share your past but good experience with your interviewer and what and how much you have learned there.
26. Do you know what is pay per click? Which internet marketing model does it follow?
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27. Do you know how is image optimization organized?
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28. Fresh E-Marketers Job Interview Questions:
☛ How would you explain the difference between online and offline marketing?
☛ How do you foresee the future of online marketing?
☛ What does it mean to have a responsive website?
☛ Have you looked at our company website, can you suggest how you would improve it?
☛ What is the most effective way to increase traffic to your website?
☛ Explain how you would carry out keyword research? Which keyword research tools would you use?
☛ What website CMS platforms have you administered in the past (Wordpress, Drupal, Joomla?)
29. SEO based E-Marketers Job Interview Questions:
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30. Social media Job Interview Questions:
☛ What is the purpose of social media?
☛ Give an example of when you have had to write a social media strategy explain how you approached this task
☛ What are the differences between writing for traditional web channels and writing for social media?
☛ Why do you think we should use social media?
☛ In what ways do we need to be careful when using these tools?
☛ How do you measure social ROI?
☛ What is your experience managing multiple social media accounts?
☛ What social media tools have you experience with?
☛ Which social media brand strategy has inspired you lately?
☛ What is your policy on moderating comments?
☛ How does social media affect SEO and your online profile?
☛ Can you tell us about some of the challenges you have faced when introducing social media in your previous job, and how you overcame them?
31. Web analytics based Job Interview Questions:
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32. Content marketing Job Interview Questions:
☛ Can you explain what content marketing is?
☛ What blogs do you read?
☛ Why and how would someone share your content or talk about your company?
☛ Explain the link between content marketing and SEO
☛ Explain the link between content marketing and your social media strategy
☛ Can you explain the steps you would take to build a content strategy for our business
☛ Can you talk to me about a content strategy that you have implemented? Was it successful?
☛ How important is video content?
33. General E-Marketers Job Interview Questions:
☛ How is affiliate marketing industry different from other marketing industry?
☛ What all are the activities that can be performed by using web storefront?
☛ What are the differences between B2B and B2C advertising?
☛ How to promote the awareness banners on the website?
☛ What is the procedure to sell online space for hosting?
☛ What is the difference between Ad-words and Ad-sense?
☛ What are the advantages and disadvantages of internet marketing?
☛ How effective is the pop-up advertising that is used in internet marketing?
☛ What is the purpose of people promoting on internet?
☛ What does the Limelon theorem says regarding internet marketing?
☛ What are the different promotional techniques used in this field?
☛ Explain advantages and disadvantages of any two techniques used in this field?
☛ What are the differences between international marketing and global marketing schemes?
☛ Where is Meta marketing used? What does it mean?
☛ Why does portfolio analysis done by marketers before going into the market?
☛ How to remove duplicate content from website that has already been published?
☛ What does AIDA principle means in terms of internet marketing?
☛ What are the different online channels used to advertise a website?
☛ How to place security features in internet marketing?
☛ What are the different levels used in industrial marketing channel?
☛ Who uses domain advertising the most?
☛ What are the activities that are performed by BTL marketing?
☛ How to advertise ads and other advertisements through videos?
☛ What are the major functions performed by advertising?
☛ What is the purpose of domain monetization?
34. Paid search marketing Job Interview Questions:
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35. Basic E-Marketers Job Interview Questions:
☛ Why is Internet marketing sometimes called as e-marketing?
☛ What is the function of search engine optimization used in internet marketing?
☛ How does Google function to list or rank the pages?
☛ How many marketing strategies exist in internet marketing?
☛ What are the different types of tools used for internet marketing? Explain the use of all?
☛ How does pay per click campaigns function?
☛ What is the procedure to perform keywords analysis?
☛ What are the things that have to be kept in mind before creating the content for websites?
☛ What does entrepreneurship means? What does it include?
☛ How is internet marketing used to create a stream of income online?
☛ Mention the ways by which you can introduce payment gateways?
☛ How will you generate traffic on your website?
☛ How important are clicks of the users for the popularity of your website?
☛ How many different types of marketing methods exist today?
☛ How can you advertise on web using internet marketing?
☛ What are traffic exchange programs and how do they function?
☛ How is money being generated by internet marketing?
☛ How to make a website to sell it through internet marketing?
☛ What are the creative and technical aspects of internet marketing?
☛ How does domain engineering concept works?
☛ How so we maintain this domain engineering concept?
☛ What are spams? What are the potential disadvantages of using it for advertising?
☛ What are the things that are required to setup the internet marketing platform?
☛ What are the different types of corporate strategies used to increase the business?
☛ What are the opportunities created by internet marketing for unemployed people?
