This is the Google technology for measuring popularity among users. Yahoo has a similar technology, called Web Rank, and Alexa Rank is the Alexa technology. The way Google measures how popular a given page is based on the number and quality of sites that link to it.
Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until they establish themselves of being displayed on the search results. It happens by building too many links within a short period of time.
A landing page is a page in the website which is designed to attract the visitors to contact/subscribe/buy a service or the product by reading few lines of important information about that particular service or the product on that page.
Keyword difficulty identifies how difficult it would be to rank well for a particular keyword. and the value is higher for more popular words because it will be more difficult to compete with 1,000s of other sites for a popular word than with 10s of others for the less popular ones
Creating a doorway page instead a home page is considered as unethical because doorway pages are aimed at misleading search engines.
Cloaking is a deceptive way of optimizing search. In this technique a different content will be searched by the search engine than what is presented or searched by the users.
Google has a special format for sitemaps rather than ordinary html format. So it is good to use special XML format that Google uses for sitemaps.
Search engine optimization or SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases.
Two Types of SEO are:
On Page Optimization
Off Page Optimization
In order to get a high ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.
Yes I use separate strategies for Google,Yahoo and other search engines.Morebacklinks are required for Google. It pays more attention to backlinks and site authority while Yahoo and Bing pays more attention to title and Meta tags. Hence, a site takes time to rank on Google as compared to Yahoo and Bing.