This is the Google technology for measuring popularity among users. Yahoo has a similar technology, called Web Rank, and Alexa Rank is the Alexa technology. The way Google measures how popular a given page is based on the number and quality of sites that link to it.
2. Tell me what is Google Sandbox?
Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until they establish themselves of being displayed on the search results. It happens by building too many links within a short period of time.
A landing page is a page in the website which is designed to attract the visitors to contact/subscribe/buy a service or the product by reading few lines of important information about that particular service or the product on that page.
4. What is Keyword Difficulty?
Keyword difficulty identifies how difficult it would be to rank well for a particular keyword. and the value is higher for more popular words because it will be more difficult to compete with 1,000s of other sites for a popular word than with 10s of others for the less popular ones
5. Which technique is unethical and can be a reason for banning?
Creating a doorway page instead a home page is considered as unethical because doorway pages are aimed at misleading search engines.
6. What do you mean by Cloaking?
Cloaking is a deceptive way of optimizing search. In this technique a different content will be searched by the search engine than what is presented or searched by the users.
7. Will you use an ordinary html sitemap with Google?
Google has a special format for sitemaps rather than ordinary html format. So it is good to use special XML format that Google uses for sitemaps.
8. What is SEO and introduce its types?
Search engine optimization or SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases.
Two Types of SEO are:
On Page Optimization
Off Page Optimization
9. Tell me something about Black Hat SEO?
In order to get a high ranking in search engine result page, websites go for various methods and techniques which are characterized by two categories. One method that is acceptable by search engine guidelines is known as White Hat SEO, while the other method which is not acceptable by search engine guidelines is known as Black Hat SEO.
10. Do you use separate SEO strategies for Google,Yahoo and Bing?
Yes I use separate strategies for Google,Yahoo and other search engines.Morebacklinks are required for Google. It pays more attention to backlinks and site authority while Yahoo and Bing pays more attention to title and Meta tags. Hence, a site takes time to rank on Google as compared to Yahoo and Bing.
11. What is keyword density and what is the formula for knowing keyword density?
From SEO point of view, keyword density will definitely help to stand out your content from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.
Cross Linking- a strategy that can come in handy to get high search engine rankings, by leveraging multiple domains owned by you. Search engines value these links, as they are from relevant sites, with related content- and you stand a chance of getting a better rank
PPC stands for Pay Per Click and is an advertisement campaign hosted by Google. It is segmented into two modules CPC ( Cost per click) and CPM ( Cost per thousand impressions) through flat rate and bidding respectively. In CPC, if the user clicks on the advert, only then the advertiser will be charged.
14. Name some SEO blogs that you frequently read?
☛ Jimboykins
☛ Search Engine Land
☛ SEOSmarty
☛ MOZ
☛ Search Engine Journal
15. What is Keyword proximity?
It measures the distance between two keywords in the text. Keyword proximity is used by some search engines to measure relevancy of a given page to the search request. The idea is that the closer two keywords to each other are, the more relevant the page , keyword density measures how many times (not how far) a given keyword appears on a page.
16. Explain me what are webmaster tools?
Webmaster tools is a free service by Google from where we can get free Indexing data, backlinks information, crawl errors, search queries, CTR, website malware errors and submit the XML sitemap.
17. Name few Black Hat SEO techniques?
☛ Link Farming
☛ Hidden text, etc.
☛ Gateway or Doorway pages
☛ Cloaking
☛ Keyword Stuffing
18. What are the SEO tools do you use?
The SEO tools that I use are Google analytic, keyword search, Alexa, open site explorer, Google Webmaster.
19. Tell us what do you understand by Frames in HTML?
A frame is a HTML technique which divides the content of a page onto several parts. Search engines see Frames as completely different pages and as such Frames have a negative impact on Seo. We should avoid the usage of Frames and use basic HTML instead.
20. Why are metatags important?
Because search engines still use them for estimating search relevancy. although search engines might not rely on metatags to generate search results, metatags are used (to a differing extend) by most of the search engines Because it is a professional approach to Web design to have complete and accurate metatags, since metatags are part of the html code of a page, they must also be done professionally, as the rest of the code.
21. Difference between exit rate and bounce rate?
Bounce rate is the percentage of people who leaves a particular website just after visiting a single page on this and exit rate refers to the percentage of people who leaves from a particular page.
22. Can you tell me something about Googlebot?
To index a webpage Google uses the Googlebot software. Caching, Crawling and indexing of a webpage are done through Googlebot by collecting details from that webpage.
23. Can you mention the difference between SEO and SEM?
SEM (Search Engine Marketing), it is used for the promotion of website through Search Engine Result Page (SERP) , while to optimize the search result of your webpage or website SEO (Search Engine Optimization) is used.
24. Can you mention the functions of body content relevance?
Whenever there is a text that does not have images on the web page is referred as body content relevance or non-image text. It helps in good optimization of the sites and also to improve your ranking in the search engine.
25. What do you know about LSI?
LSI stands for Latent Semantic Indexing. This technique is established to obtain the data by relating the word to its closest counterparts or to its similar context. For example, if you are searching something with a keyword “CAR” it will show all the related things like classic cars, car auctions, Bentley car, car race etc.
26. Explain me what is Google Sandbox?
Google sandbox is an imaginary area where new websites and their search rating are put on hold until they prove worthy for ranking. In other words, it checks the standard of the website.
27. What is the main purpose of using keyword in SEO?
Keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when search is done, it will come up with the best possible match.
28. For seo which is better text links or graphical links?
Text links are better for SEO. Text links can contain the anchor text that our web page wishes to rank well for and that is an important factor in many search engines, especially Google. Image links are still valuable but do have less benefits compared to text links.
LSI stands for Latent Semantic Indexing. It is a data retrieval technique which finds connection between words and the use of synonyms while fetching data from the index.
30. What tools do you use for doing SEO?
I use Google webmaster tools, Google Analytics, Open site explorer, Alexa, Website grader etc. But now a days there are so many paid tools are available in market like Seo Moz, spydermate, bulkdachecker etc.
31. Tell me what are the Social Media channels you have used for marketing?
I have used blogs like blogger, word press, tumblr etc, social bookmarking sites like Digg, Jumptags, Delicious etc., social networking sites like Facebook, LinkedIn etc., Video Sharing sites like YouTube, Vimeo etc.
32. Explain what aspects of a hyperlink are important for SEO?
The place from which the link originates, The anchor text, especially the keywords in it is very important. The place to which the link leads and for back links the reputation of the web site from which the link originates is also crucial, because if you link to link farms, this might get you banned from search engines.
33. What are the advantages of submitting sites to search directories?
By submitting to a search directory, you get a back link to your web site. When your site is listed in search directories, this increases the chances that search engines will index it sooner, compared to when it is not listed. Submitting to search directories is a good Web marketing initiative. Because that increases the chances of having your web site index and when your site is listed in a search directory, you list its URL as well, so you actually get a valuable link
Submitting to search directories neither gets higher ranking nor gets your web site certified.
34. Can you differentiate between ‘nofollow' and ‘dofollow' link?
Nofollow links are not passed by search engines bot and therefore cannot be cached or indexed. Dofollow link is a kind of hyperlink and it passes through all search engines and it puts an impact over page rank.
35. What does it mean if nothing appears on doing search on the domain?
On doing search on your domain and if nothing appears then there are three possibilities.
☛ May be the site is banned by search engines
☛ May be no index by search engines
☛ Some canonical issues
