SEO is the abbreviated form of "Search Engine Optimization". It is the set of process on account of which a website or web page is being constructed or optimized that helps them to enhance their appearance or visibility on top in SERPs (Search Engine Result Pages).
2. What is Google Analytics for SEO Expert?
Google Analytics is a free web analysis tool first rolled out in late 2005 but generally it become available for users in August 2006. This tool acts between website & internet browser/users and offers a complete overview of visitor statistics which exactly says about general website activities like page views, site visits, bounce rates, average time spent on site or pages, sources of traffic, location etc. It is also obvious for tracking Adword queries.
3. What is webmaster tool for SEO expert?
Webmaster Tool is a free service catered by Google which provide us a complete report for indexing data, crawling errors, backlink information, search queries, website malware errors, CTR and submitting an XML sitemap. Basically, it acts as a mediator between website and server provide a complete overview of data, issues and other queries.
A blog is referred as an information or discussion published on website or World Wide Web incorporating distinct entries called as posts. Basically, the blog is referred as everything thing where you can include others too. It is more individual in contrast to article and press release. It is also considered as very personal in subject to both style and comprised ideas and information and can be written in the way just like you may talk to your readers. It is also called Web diary or Online Diary.
5. How search engine performs tasks?
☛ Search engines are used on the web to place the websites according to the ranking or suggestions.
☛ Search engines can be placed on any site that needs to be made as search engine friendly. It allows the search engines to search the sites and display them on the front according to the pre-defined ranking criteria.
☛ Once the site is suggested for the search engine then the website information gets collected and the links are followed on each web site.
☛ The linked websites works when the site is visited and on that other links also gets active.
☛ If there are more websites that link to the site of the user then the spider (information gatherer) will find the site and display it.
6. How spiders can find the web sites?
☛ Spiders are the information gathering tools that allow the bot to collect the information about the web sites on the Internet.
☛ The programs that are used provide gathering of the content from the web site and the store for processing of the data.
☛ There are two ways in which spiders can perform the search function on the website and it is as follows:
☛ Search engine can be allowed to find the website that is being created directly by the use of Meta keywords or data.
☛ It can also tell the search engine the information about the website and use the related data to provide to let your site appear on the search engines.
7. What actions that can be performed on search engines?
☛ Search engines use basic components and features to make the result easier for the users.
☛ It provides three basic actions that can be performed using the search engine and are as follows:
☛ Gathering of information is being done by the spiders that gather the information and list it down for the crawling by the search engines.
☛ Analyze the information includes the analyzing of the search engine techniques and the way it is being analyzed with respect to other users.
☛ Display information includes the result that needs to be displayed to the user and in right way.
8. Do you know the use of a program in SEO related information?
☛ The program receives the information using the search request and then it compares the entry with the index and according to that show the results.
☛ Program allows the search engine to use a structured directory that includes the topics and allow the search engine to crawl the data from the web.
☛ Program allows the web portal sites to offer the search engines and directories that find the information and make it accessible to all.
☛ It includes the basic components and features essential for the users to be used for the better optimization of the search engines.
☛ The components work together to provide the information for the search engine to perform better.
9. Explain those function and parts which involved in search engine?
Internet search engines having three parts in which the functions can be performed and they are as follows:
☛ A spider is also known as crawler or bot, this travels from one page to another page and visits the complete page.
☛ It represents the page that needs to be searched on the web site and displayed on the search engines.
☛ It includes the reading of the website using the hyperlinks on all the pages and there is communication that takes place from one page to another.
☛ Catalog or indexing is being done that is created by the programs that compile the pages being read from the web sites.
☛ Program that receives the search request and it has its own comparison with the indexing that needs to be done to have the results located.
10. Tell me when do the submission appear on the engines?
☛ Engine and the directory structure for the website are different and it allows the submission to be done using the engine only.
☛ The submission can take time or it is required to have the instances of the web site to be listed on the search engines.
☛ Submission can only appear on the engines if it is submitted correctly and it provides better visibility of the request.
☛ The engines can be added according to the submissions that are taking place and the calculative chances with the sources.
☛ The engines and directories are put in a queue and add the chance to check the site for the content that is being used.
11. Explain the function of body content relevance?
☛ Body content relevance is used for the text that doesn't consist of images on the web page of the web site.
☛ It is also known as non-image text that provides the description and relates it to the title, description and keywords.
☛ The body content helps you having the higher ranking in the search engines and allows good optimization of the sites and pages.
☛ Body content allows the use of many statements and elements to be used to display it on the web front.
☛ Body content is used to have the relevance of using the tags that focuses on more on increasing the popularity.
12. Explain the purpose of keywords in SEO?
☛ Keyword is a word or group of words that makes a phrase that is being typed by the person in search box of the search engine.
☛ These keywords are used by search engines to populate the subjects over the Internet and search results are populated according to that.
☛ Search engines stores the keywords in the database for the web sites and when the search is being it picks the most matched word from the database.
☛ The words can be found out or placed in the order for the web site that displays them in order of preference.
☛ Keywords are also written in the Meta tag that is placed in tag and it describes the website.
13. Can you please explain the difference between PR & SERP?
PR is Page Rank which is defined by quality inbound links from other website or web-pages to a web page or website as well as say the importance of that site.
SERP stands for Search Engine Result Page is the placement of the website or web-page which is returned by search engine after a search query or attribute.
14. What are the top 6 bookmarking sites name?
☛ Twitter
☛ Pinterest
☛ reddit
☛ stumble upon
☛ Digg
☛ Delicious
15. What are bookmarking sites?
Bookmarking sites helps you to getting instant traffic on your site by his powerful social media factor.You can easily bookmarks this site on your favorites list and when it requires you can click on this and you will get this.
16. List the white hat techniques?
☛ Quality contents
☛ Titles and Meta data
☛ Keyword research and Effective keyword use
☛ Quality inbound links
17. List the black hat techniques?
☛ Hidden link
☛ Keyword stuffing
☛ Doorway pages
☛ Incorrect keyword
☛ Link farming
☛ Mirror side
1) Black hat seo
2) White hat seo
3) Gray hat seo
Google webmaster tools, Google analytic,keyword research,Alexa,open site explorer.
20. How many types of meta tags and their characters limits?
2 types meta tags in Seo:
☛ Description Meta tag (150 characters limits)
☛ Keyword Meta tag (200 characters limits)
21. How many characters limits in title tag?
In title tag approx 70 characters we can add.
<title>primary keyword(70 char)</title>
Google sandbox is an imaginary area where less authoritative and new sites taking place while they are popular and authorized on the web.
23. Which important factors makes Off Page Optimization better?
In Off Page Optimization there are some important factors like:
☛ Directory Submission
☛ Artical Submission
☛ Press Release
☛ Blog Writing/posting/creation
☛ Classified Submission
☛ Social Media
24. Which important factors makes ON Page Optimization better?
In On Page Optimization there are some important factors like:
☛ Title Tag
☛ Meta tag
☛ Keyword
☛ Sitemap
☛ Images
☛ Internal linking
☛ Bread crumb.
25. What is keyword density and formula?
Keyword density make your content stand out in crowd.
Here is important formula of keyword density:
total no of keyword
__________________________________ *100
total no of words in your artical
26. What is latest update in penguin?
In the September 5 the Google penguin 3 has updated. Mutt cutts says it is the new data refresh. 0.3% english language has effected. Penguin is the code name of the google algorithm. It is first arrived the April 24 2012. It's goal is decreasing the ranking of the website that violate the Google Webmaster guidelines. This guidelines are violated by using black ghat SEO techniques like keyword stuffing, cloaking etc. Lots of duplicate sites are effected by this update. When it first arrived 3.1% search query has effected. But now only 0.3% has effected. Still it is very much dangerous for the SEO. I think best technique is that only directory submission can help you. It can overcome some damage of your site. But after all it's very bad news for the world of SEO.
The Panda is for improve the search result in Google.The latest panda version is 2.5.3 . All the focus was transformed on the user and now quality content , proper design, proper speed, proper use of images and videos, content to ad ratio all mattered more after the Panda update.
28. What is the latest update in SEO?
latest updates in SEO:
1) Panda
2) penguin
29. What is Off Page Optimization?
Off page optimization means we can work on important factors like directory submission,link building,social media and fresh content.And Off page optimization we don't need to work on logical abilities.
30. What is ON Page Optimization?
Where we need to work on On page of our site and we can make changes on title tag, meta tag,site structure and site content, links and keyword.And On page optimization we need to work also on logical factors.
31. How to get top position in SEO?
With the help of two factors we get top position in Search Engine:
☛ On page optimization
☛ Off page optimization
32. SEO Expert common Open-Ended interview questions:
☛ Tell me your biggest failure in an SEO project?
☛ What areas of SEO do you most enjoy?
☛ In what areas of SEO are you strongest?
☛ In what areas of SEO are you weakest?
☛ How do you handle a client who does not implement your SEO recommendations?
☛ Can you get "XYZ"? company listed for the keyword "Google"? in the first page?
☛ What do you think is different about working for an SEO agency vs. doing SEO in-house?
☛ Why are you moving from your current position and/or leaving any current projects?
33. SEO Expert industry involvement interview questions part 2:
☛ What are some challenges facing the SEO industry?
☛ What industry sites, blogs, and forums do you regularly read?
☛ Who are the two key people - who started Google?
☛ Who is Matt Cutts?
☛ If you were bidding on a contract, what competitor would you most worry about?
34. SEO Expert industry involvement interview questions part 1:
☛ If salary and location were not an issue, who would you work for?
☛ In Google Lore - what are 'Hilltop', 'Florida' and 'Big Daddy'?
☛ Have you attended any search related conferences?
☛ Google search on this candidates name, (if you cannot find them, that's a red flag)?
☛ Do you currently do SEO on your own sites? Do you operate any blogs? Do you currently do any freelance work and do you plan on continuing it?
☛ Of the well-known SEOs, who are you not likely to pay attention to?
35. SEO Expert analysis interview questions part 2:
☛ If you've done 6 months of SEO for a site and yet there haven't been any improvements, how would you go about diagnosing the problem?
☛ How many target keywords should a site have?
☛ How do *you* help a customer decide how to their budget between organic SEO and pay-per-click SEM?
☛ You hear a rumor that Google is weighting the HTML LAYER tag very heavily in ranking the relevance of its results - how does this affect your work?
☛ Why does Google rank Wikipedia for so many topics?
