Explain briefly about a Search-friendly Site Looks Like?

Submitted by: Muhammad
Pretty basic I know, but I'm looking to find out whether or not the applicant has updated what he or she knows about on-site optimisation. Keyword research, title tags, urls, content, alt tags, site structure, navigation, internal linking, site maps, subdomains are all part of what I'm expecting to hear. However, what I don't what to hear is:

☛ Google can't crawl javaScript
☛ Google can't follow JavaScript links
☛ Keyword density must be X percent
☛ Google can't read Ajax
☛ Meta keywords are very important and should spend time including them
☛ Meta descriptions are not so important

If I'm still hearing this kind of things in 2012 it is most likely they may not be right for the top job.
Submitted by: Muhammad

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