1. Tell me how does a Google auction work?

Each month auction gets run billion of times, and the result are such that users find ads that are relevant to what they are looking for. The search engine processes the request and runs the auction that determines the ad positions and each advertisers CPC.

2. Tell me how you can improve conversion rates?

By creating ads that match properly with keywords and create tightly themed ad groups, you can target users to the campaign that helps in conversions.

3. Tell me what gets entered into a Google Account?

Once the advertisers determine the keywords that they want to bid on, Google will enter a keyword from your account which is most related into the auction with the maximum bid specified as well as the associated ad.

4. Explain what is the limit set for the number or characters for Adwords ad?

Limit for Adword is

☛ Description line 1st : 25 characters
☛ Description line 2nd: 35 characters
☛ Destination URL: 1024 characters

No images are allowed in URL.

5. Tell me in google Adwords that options can't be changed after creating an account?

After creating account Currency and Time Zone, cannot be changed.

6. Tell me what is the toughest part of a job for you?

Be honest. Remember, not everyone can do everything.

7. Tell me how does Ad rank impact Cost-Per-Click?

Ad rank plays a huge role in defining the actual cost-per-click that your opponents pay, when someone clicks on their ads. Your CPC can be calculated by following way

Your Price = The ad rank of the person below you/ your quality score + $0.01

8. Do you know what is Google Quality Score?

Google's quality score determines how beneficial and relevant your ad is to the user, based primarily on your ad's CTR, quality of your landing page and keyword relevance. Higher quality score keywords will save your money and earn better ad ranking.

9. Tell us what are your future goals?

Avoid, "I would like the job you advertised." Instead, give long-range goals.

10. Do you know what is Cost Per Action (CPA)?

Cost per acquisition (CPA), also known as pay per acquisition (PPA) and cost per conversion, is an online advertising pricing model where the advertiser pays for each specified acquisition - for example, an impression, click, form submit (e.g., contact request, newsletter sign up, registration etc.).

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