PHP Community Marketing Expert Interview Question:

Explain me your Link Building Process?

Submitted by: Muhammad

I asked this to simply know the candidates understanding of the link building process. This question allowed me to get beyond the typical 'a link must be from relevant site'. You would expect this kind of answers interviewing an exec. What I was looking for was more to do with work load split, data recording, site evaluation and overall time management skills. Link building is a tedious task and it's important that as a senior SEO specialist you are aware that people in charge of this can easily become overwhelmed.

Even though not explicitly asked, a question like this also gives me key insight into how the candidate views link building. If all I'm hearing are directory submissions, blog commenting, page rank and exact matching anchors you're less likely to be called in for a second interview. I'm more interested in hearing about outreach campaigns, what you did to attract links in the past and content partnerships. I'm also interested in creative ideas used to build links.

I'm also big on strategy. Each campaign is different and for me, a one size fits all approach cannot give the best result. Therefore it is crucial that candidate put across that link building for an educational site is not the same for say, travel insurance.
Submitted by: Muhammad