Suppose our company brand is called "black widgets." However, we also rank first organically for our brand "black widgets." What PPC strategy would you propose for the keyword "black widgets" and why?
Submitted by: MuhammadThis question looks at the candidate's logic as well as their experience with branded keywords. Some good answers I have heard include:
"Depends on the aggregate ROAS for both the organic and paid campaign. If we have a better return overall when Adwords is running, then go for it."
"I would probably run a paid campaign because it is a brand keyword. Some studies I have read showed that running a paid campaign for brands acts a double reinforcement of the brand."
Submitted by: Muhammad
"Depends on the aggregate ROAS for both the organic and paid campaign. If we have a better return overall when Adwords is running, then go for it."
"I would probably run a paid campaign because it is a brand keyword. Some studies I have read showed that running a paid campaign for brands acts a double reinforcement of the brand."
Submitted by: Muhammad
Read Online Online Media Operator Job Interview Questions And Answers
Top Online Media Operator Questions
| ☺ | Do you know what is cpm? |
| ☺ | Tell me how does Ad rank impact Cost-Per-Click? |
| ☺ | Do you know what is Cost Per Action (CPA)? |
| ☺ | Tell me how you can improve conversion rates? |
| ☺ | Suppose our company has 5 million keywords. How will you manage an account this size? |
Top Social Networking And Marketing Categories
| ☺ | SMM Interview Questions. |
| ☺ | Social Media Interview Questions. |
| ☺ | Online Media Operator Interview Questions. |
| ☺ | PHP Community Marketing Expert Interview Questions. |
| ☺ | Social Media Executive Interview Questions. |
