Social Media Executive Interview Question:

Tell me what is your perception of social media marketing and how will it help my in my business goals? How will we measure success?

Submitted by: Muhammad

This one forces them to explain what they perceive to be your business goals. Are you selling product or services? Are you attracting members to your professional organization? Your social networking approach should be tailored to your business goals and your activities should be measurable. They might not be hard metrics in terms of sales or conversions, but there should be some measurement involved, even if its the increasing the number of positive online interactions and reducing the amount of negative chatter around your brand.
Submitted by: Muhammad