Social Media Interview Question:

Tell us what is the difference between Advertising and Public relations specialist?

Submitted by: Muhammad

Public relation specialist:
☛ The role of PR is to get free publicity for organization or person
☛ You have no control how the media presents your information. They are not obligated to show your event or press release on your demand
☛ Whatever you sent to the editor, it will be published only for once
☛ Third party will look at the ad differently and create a great amount of credibility for clients product
☛ In public relations, you have to look for news and be able to generate business through that news

Advertisement:
☛ The company pays for ad space, and you will know exactly when that ad will publish
☛ You have total control how you want to present your ad
☛ Since you are paying for the ad, you can request for your ads over and over
☛ When target audience read the ad, they will see your ad as business oriented
☛ You get to exercise creativity in creating new ad campaigns and materials
Submitted by: Muhammad