What is PPC for SEO Expert?

Submitted by: Murtaza
PPC is the abbreviated form of Pay Per Click and is an advertisement campaign conducted by Google. It is referred as a primary module with two sub module CPC (Cost-per-click) and CPM (Cost per thousand impressions) through a bidding and flat rate respectively. In CPC the advertiser would be only charged when the user click over to their advert.
Submitted by: Murtaza

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