What role do events (for e.g. exhibitions, tradeshows) play in Marketing Communication?
Submitted by: AdministratorThe events play the following role in Marcom:
The communication messages are circulated to the mass people irrespective of segments i.e. wide reach
Lower costs
Increases corporate and brand image
In-depth insights about target audience
Global exposure for the new products/services
Submitted by: Administrator
The communication messages are circulated to the mass people irrespective of segments i.e. wide reach
Lower costs
Increases corporate and brand image
In-depth insights about target audience
Global exposure for the new products/services
Submitted by: Administrator
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