Marketing Communication Interview Question:

What steps would follow to participate in an event like exhibition or trade-shows?

Submitted by: Muhammad

The following are the steps taken to participate in an event like exhibition or trade show:
☛ Identifying the participation of target audience and know-how of the events
☛ Negotiate stall rates with the organizing partner and finalize
☛ Evaluate the feasibility of internal events budget to justify the participation
☛ Prepare a blue print highlighting the outcomes and measurable objectives out of participating in this event
☛ Getting a formal approval from the authorities to sign off
☛ Prepare the marketing collateral's and negotiating the contract with vendors sourcing it
☛ Creating checklists of all the items to be sent to the organizing event spot/place/location
☛ Allocate required manpower to support the company's stall
☛ Working out the logistics plan on a whole
☛ Train the employees in customer service skills to enhance the maximum footfalls in the stall
☛ Collect the customer's information like name, address, phone number, email id etc. for CRM
☛ Measure and monitor the effectiveness of the event using simple feedback surveys
☛ Document the happenings during the event participation to overcome the gaps for future events in order to get the maximum out of it.
☛ Last but least, showcase the events participation with help of media planning for wider reach by means of product review, press release both online and offline etc.
Submitted by: Muhammad