Explain what are the primary models for determining Pay-Per-Click?
Submitted by: MuhammadThe primary models for determining Pay-Per-Click are
☛ Flat rate PPC:
In this type of model, both publisher and advertiser agree to a fixed amount that will be paid for each click. In most time, the publisher has a rate card for PPC plan based on different areas of their website or network. The amount varies as per the content that generally attracts more or less people.
☛ Bid based PPC:
In this type of model, the advertiser competes with other advertisers in a private auction hosted by a publisher. The advertiser will inform publisher for the maximum amount of bid he is willing to pay.
Submitted by: Muhammad
☛ Flat rate PPC:
In this type of model, both publisher and advertiser agree to a fixed amount that will be paid for each click. In most time, the publisher has a rate card for PPC plan based on different areas of their website or network. The amount varies as per the content that generally attracts more or less people.
☛ Bid based PPC:
In this type of model, the advertiser competes with other advertisers in a private auction hosted by a publisher. The advertiser will inform publisher for the maximum amount of bid he is willing to pay.
Submitted by: Muhammad
Read Online Digital Marketing Manager Job Interview Questions And Answers
Top Digital Marketing Manager Questions
| ☺ | Explain me how you have effectively used digital marketing tools? |
| ☺ | Tell me what is on-page and off page optimization? |
| ☺ | Tell me when is it better not to engage on social media? |
| ☺ | Say there’s a crisis on one of our social media channels. How do you handle it? |
| ☺ | Tell me what do you think of our current social media efforts? What could we be doing better? |
Top Social Networking And Marketing Categories
| ☺ | SMM Interview Questions. |
| ☺ | Social Media Interview Questions. |
| ☺ | Online Media Operator Interview Questions. |
| ☺ | PHP Community Marketing Expert Interview Questions. |
| ☺ | Social Media Executive Interview Questions. |
