1. What have you done to improve marketing communications manager knowledge in the last year?
Every should learn from his mistake. I always try to consult my mistakes with my kith and kin especially with elderly and experienced person.
I enrolled myself into a course useful for the next version of our current project. I attended seminars on personal development and managerial skills improvement.
2. Can you give me an example of a marketing campaign that did not work out as you had planned?
It is important that you are able to recognise why a plan went wrong and to learn from theexperience. Campaigns often fail due to poor research and groundwork, poor planning and follow through of objectives and goals or ineffective communication. Be open about why thecampaign failed, take accountability and focus on what you learnt.
3. What experience do you have for marketing communications manager?
I have been working with computers since 2001. I also have a degree in network support/computer repair. I have built my last 3 computers, have work with Dell as an employee.
So I have around 15 years experience working with computers.
4. Tell me about a marketing project that you brought in on time and under budget?
Focus on your planning and organising skills to get the best return on the marketing budget.Detail what controls were put in place to track and stay on top of expenditure and how planswere adjusted when necessary. Discuss your ability to react quickly and accurately to meet newdemands and constraints.
It is vital your communications director play nice with others. They must have proven experience in building trust among a team. Communications directors are often moving from project to project, working with different team members along the way. A communications director must be someone who can work well with many different personality types. For example, they might receive instruction from the senior pastor about an announcement that needs to be made to the church community and then work with the executive pastor to coordinate the specifics of timing and execution.
6. What are the qualities of useful market segments?
A market segment must have the following qualities; Segments must have enough profit potential to justify developing and maintaining Consumer must have heterogeneous needs for the product Segmented consumer needs must be homogeneous Company must be able to reach a segment with its planned efforts. Must be able to measure characteristics & needs of consumers to establish groups.
Communications directors do not dictate conversation; they curate it through content that sparks conversation. They understand the topics important to their audience and facilitate an environment that brings their audience together. Instead of solely providing answers, they ask questions and allow their audience to share answers.
8. Tell me about a brand that you think is an example of good marketing?
Identify one of your favourite brands and it‟s positioning and target. In other words, who is thebrand trying to reach and what are they trying to tell them. Discuss how the brand uses themarketing variables to support its positioning using the 4 P‟s (product, price, place andpromotion) and give examples about how your brand delivers against each.
9. Tell me about a puzzle you had to solve. What was the problem and how did you solve it?
Communication strategists solve puzzles on a daily basis. Furthermore, the puzzles they solve are often intangible and must communicate emotion. Effective communications directors are insatiably curious and get energized by solving problems.
10. What are the various tools you would use to communicate with your target audience?
The following are the various tools used to communicate with the target audience:
► Company newsletters
► Journal article
► Conference
► Trade shows
► Exhibitions
► Product brochure
► Word of mouth
► Direct mail
► Internet
► TV
► Local/regional/national newspaper
► Magazine
► Radio etc.
11. How to Solve a real problem that you will face?
Because we need to know your capability for solving the actual problems you will face in this job, we would like to see how you will go about solving a real problem. "Please walk us through the broad steps that you would take in order to solve this problem that will be on your desk on your first day.
12. What role do events (for e.g. exhibitions, tradeshows) play in Director Communications?
The events play the following role in Marcom:
► The communication messages are circulated to the mass people irrespective of segments i.e. wide reach
► Lower costs
► Increases corporate and brand image
► In-depth insights about target audience
► Global exposure for the new products/services
13. Can you identify the likely problems in this process?
Our employees should be able to quickly identify problems in our existing processes, systems, or products. So please look over this outline of one of our processes and identify the top three areas or points where you predict that serious problems are likely to occur?
14. What do you know about our company work?
A good organization with perfect management. I heard that in this organization i can gain knowledge and good atmosphere.
If its for a good renowned company then its better to go through the company website and know what's the company profile and what's their achievements/successes and branches & other details.
According to me this is one of the best company. It has a good Environment, We feel good working in companies, which has good growth in the IT Industries. This Organization has all the qualities like good growth, good Environment, maintaining a best level in the IT Industries, etc.
15. What are the various responsibilities of a person working as Director Communications?
The various responsibilities of a person working in Marcom are as follows:
- Crafting an effective communication messages to the target audience and implementing the same using different media starting from Internet to newsletter
- Media management and measurement
- Liaison with creative agency
- Designing marketing collaterals
- Sourcing vendors and vendor management
- Managing market research assignments
- Web content and corporate website management
- Training & Development
- Organizing conferences and other product launch events
- Active participation in exhibitions/tradeshows and
- Meeting public relations requirements.
Marcom is an acronym for "Marketing Communication". It is a kind of promotional tool using different media like print, radio, television, direct mail, internet to reach target audience for creating awareness about any product/service in the market place.
17. First Corporate Communications Manager interview questions:
► How do you keep each member of the team involved and motivated?
► Why did you leave your last job.
► What do you consider the most important qualities for this Corporate Communications Manager job?
► What personal qualities or characteristics do you most value?
► How do you decide what gets top priority when scheduling your time?
► Are you planning to continue your studies and training for Corporate Communications Manager?
► How would you describe your work style?
18. Values Based Director Communications Interview Questions:
► What is your definition of success?
► Who has exercised the greatest influence on you? What did you learn from her/him?
► For what kind of organization can you do your best work?
► What are the qualities that make for a great organization, in your opinion?
► What do think might be your most important contribution to our organization?
► What would make an organization unattractive to you as a prospective employer.
► What would you expect would happen if you and a fellow employee could not cooperate?
► What would you expect would happen if you were often late for work or absent?
► What would you expect would happen if you were discovered drinking or using illegal drugs on the job?
► What would you expect would happen if a client/member/customer complained about your work, or the way you spoke to her/him?
► What would you expect would happen on your first day on the job?
19. General Corporate Communications Manager interview questions:
► What are top 3 skills for Corporate Communications Manager?
► Tell me about a time when you had to give someone difficult feedback.
► What techniques and tools do you use to keep yourself organized?
► What was your best learning experience?
► What percentage of your time is spent doing each function?
► How do you propose to compensate for your lack of experience?
► What types of information did you use to choose your school?
20. Interests Based Director Communications Interview Questions:
► What do you want to be doing 5 years from now?
► If you had complete freedom of choice, what would you choose to be doing at this stage in your life?
► What did you like best about your last job?
► What did you like least about your last job?
► What do you want to avoid in your next job?
► Where do you see your career going in the longer run?
► How did you get into this field?
► Why did you select the educational program you chose?
► Which courses did you like best?
► Which courses gave you the most difficulty?
► What do you enjoy most about being a manager?
► What have been the major surprises you encountered in being a manager?
► What are you doing to continue developing your management skills?
► What are the qualities that make for a great manager?
► Which work-related organizations have you joined?
► What kinds of books and periodicals do you read?
► How do you spend your leisure time?
► If you had it to do over again, would you take the same [education/career path]? Why/Why not?
21. Skills Based Non-Supervisory Director Communications Interview Questions:
► Tell me about the 2 or 3 biggest problems you have encountered in your work, and how you handled them.
► What would you say are your 3 major strengths? How will these strengths help you in this position?
► What would you say are your principal weaknesses or shortcomings? How might these interfere with your success in this position? How might you overcome them?
► What was the most creative or original contribution you made to your last organization?
► Could you describe a few situations in which your work was criticized? How did you handle that?
► What skills or abilities do you possess which have not yet been used in your career?
► How skillful are you at [insert major function to be performed]? Describe a situation where you needed that skill.
► How skillful are you at [insert major function to be performed]? Where have you used that skill in the past?
► If you had to choose between satisfying a [client/customer/member] and following policy, which would you choose?
► Tell me how you would expect to spend your time in a typical day in this position?
22. Corporate Communications Manager interview questions for Phone interview:
► Tell me about your proudest achievement.
► Give examples of ideas you've had or implemented.
► What have you learned from mistakes on the Corporate Communications Manager job?
► What do you think, would you be willing to travel for work?
► What do you find are the most difficult decisions to make?
► What are your long-term goals or Corporate Communications Manager career plans?
► What motivates your best work?
23. Knowledge Based Non-Supervisory Director Communications Interview Questions:
► How have you prepared yourself for this kind of position?
► What have you been doing to keep up to date in your field?
► How would you rate your level of expertise in [insert major function to be performed] compared with others in similar positions? Why do you rate yourself that way?
► In which areas do you feel you need to upgrade your knowledge? Why do you feel that way?
► What improvements did you introduce in your last position?
► How good is your knowledge of [insert essential knowledge area]. Please briefly summarize that for me.
24. Corporate Communications Manager interview questions for Informational interview:
► Who has impacted you most in your career and how?
► Give an example of when you had to present complex information in a simplified manner.
► Do you have the qualities and skills necessary to Corporate Communications Manager?
► Are you willing to work overtime?
► What negative thing would your last boss say about you?
► On taking this Corporate Communications Manager job, what would be your major contribution?
► How would you weigh a plane without scales?
A good strategy for these types of Corporate Communications Manager interview questions is to brainstorm a list of your top ten best qualities.
The interviewer will not have allocated a lot of time to answer your questions so keep it short. Always associate your skills and experience with the requirements of the job.
25. Interests Based Non-Supervisory Director Communications Interview Questions:
► What do you want to be doing 5 years from now?
► If you had complete freedom of choice, what would you choose to be doing at this stage in your life?
► What did you like best about your last job?
► What did you like least about your last job?
► What do you want to avoid in your next job?
► Where do you see your career going in the longer run?
► How did you get into this field?
► Why did you select the educational program you chose?
► Which courses did you like best?
► Which courses gave you the most difficulty?
► What do you enjoy most about being a [insert occupation]?
► What have been the major surprises you encountered in being a [insert occupation]?
► Which work-related organizations have you joined?
► What kinds of books and periodicals do you read?
► How do you spend your leisure time?
► If you had it to do over again, would you take the same [education/career path]? Why/Why not?
26. Knowledge Based Director Communications Interview Questions:
► How have you prepared yourself for this kind of position?
► What have you been doing to keep up to date in your field?
► How would you rate your level of expertise in [insert major function to be performed] compared with others in similar positions? Why do you rate yourself that way?
► In which areas do you feel you need to upgrade your knowledge? Why do you feel that way?
► What improvements did you introduce in your last position?
► How good is your knowledge of [insert essential knowledge area]. Please briefly summarize that for me.
27. Interview questions for Marketing communications director:
1. Tell me about yourself?
2. Why did you leave your last job?
3. Please tell me about your long-term career goals for Marketing communications director?
4. What have you learned from your past jobs that related to Marketing communications director?
5. In your life, what experiences have been most important to you that related to Marketing communications director?
6. Do you consider you're overqualified with this position?
7. How can you offer make amends for your lack of skill?
8. What characteristics would you search for inside a boss?
9. Let me know about a period when you assisted resolve a dispute between others.
10. What position would you prefer on the team focusing on a task?
11. What's been your greatest professional disappointment?
12. What are most common mistakes for Marketing communications director job and how to solve them?
13. What made you choose to apply to Marketing communications director?
14. What are top 3 skills for Marketing communications director?
15. What are techniques/methods list that you used in your work as Marketing communications director? Please explain how to you use them?
16. Let me know concerning the most enjoyable you've had at work?
17. Have you got any queries for me personally?
18. Do you know the hardest choices to create?
19. Do you'd rather work individually or on the team?
20. How do you apply ISO 9001 for your Marketing communications director job?
21. Do you have any questions?
28. Working Climate Based Director Communications Interview Questions:
► Why are you interested in joining our organization?
► Why are you looking for a new position right now?
► Describe your [last/current] boss. How did you get along with her/him?
► What makes you angry or frustrated?
► What makes you feel happy or satisfied?
► Describe the person you would like to report to.
► Have you ever been fired? Tell me about it.
► When you call an employee into your office, what do they expect is going to happen?
► On the Friday before a long holiday weekend, if you had to choose between working overtime yourself, or having a subordinate work overtime, which would you choose?
► If you had to choose between solving a problem for a key customer, or solving a problem for a key employee, which would you choose?
► If your planned annual vacation conflicted with a major problem arising at work, what would you do?
► How many hours per week, on average, do you put in on the job? Is that about right?
► Describe you management style.
► What kind of people do you like to work with?
► Why did you close down your business?
► If we called your [last/current] employer, what would they tell us about you?
► If we talked to your previous/current subordinates, what would they tell us about you?
► Does your present boss know you're looking? How did she become aware of that?
► For each of your previous jobs, please tell me the reason for leaving.
► How long do you think you would stay with us?
► Do you have any weaknesses on or off the job that I should know about?
► How would you describe your use of alcohol?
► How would your [last/current] boss describe you?
► How would your best friend describe you?
► Describe your personality for me.
► How many hours per week, on average, would you expect to put in on the job?
► Have you ever been affected by organization politics? Tell me about it.
► Describe your method of working.
► What kind of people do you like to work with?
► Why is it taking so long for you to find a new job?
► In your last organization, were you satisfied with your rate of advancement? To what do you attribute your rate of progress?
► There seem to be some gaps in your resume. Would you explain those for me?
►
► What do you know about our organization?
► What appeals to you about us?
► What concerns do you have about joining us?
► What salary were you receiving in your last position?
► What do you expect to be earning in 3 years?
► Who could we check with for references?
29. Corporate Communications Manager interview questions for Basic interview:
► Have you done this kind of work before?
► Tell me about the most effective presentation you have made.
► What has been your most successful Corporate Communications Manager experience in speech making?
► Do you prefer to work in a small, medium or large company?
► Example of a time you have placed yourself in a leadership position.
► What are common risks for Corporate Communications Manager? And how to face?
► What performance standards do you have for your unit?
How you respond to these Corporate Communications Manager interview questions may be a litmus test for how well you'll fit into the organization. The best way to tackle these Corporate Communications Manager interview questions is to answer as honestly as possible. This is a good time to illustrate how you can contribute to the company if you are successfully recruited.
30. Sample Interview Questions for Communications Directors:
► How would you use our company's employees as brand ambassadors?
► How do you achieve a more human tone in your communications?
► What has been your experience in crisis communications?
► Do you have experience creating or overseeing the creation of video content?
► Would you modify the channels you use when communicating with different generations in the workplace? How so?
► Have you ever developed a mobile communication strategy for employees? What do you see as the possible advantages to having one?
► What would you do if an employee posted something on his/her personal social media account that was negative in tone about this company?
► Describe your experience with overseeing outside vendors in creating targeted communications.
► Do you have experience with media training for staff?
► How do you ensure that your message is clearly communicated to both external and internal customers?
► How do you clean up a company's image that has been tarnished?
► Give me an example of a time when you dealt with the media and it went badly.
► How do you develop an effective media strategy?
► What is the first thing you would do if this company's computer system was hacked?
► How do you ensure you are producing quality content?
► How do you ensure that the right people receive the right message?
► Have you ever handled communications for a company that went public?
► What have/would you do if the CEO resigned amidst a scandal?
► If you were talking to an aspiring communications professional, what would you tell him/her is the best thing about working in the field? Conversely, would you say is the most difficult?
31. Values Based Non-Supervisory Director Communications Interview Questions:
► What is your definition of success?
► Who has exercised the greatest influence on you? What did you learn from her/him?
► For what kind of organization can you do your best work?
► What are the qualities that make for a great organization, in your opinion?
► What do think might be your most important contribution to our organization?
► What would make an organization unattractive to you as a prospective employer.
► What would you expect would happen if you and a fellow employee could not cooperate?
► What would you expect would happen if you were often late for work or absent?
► What would you expect would happen if you were discovered drinking or using illegal drugs on the job?
► What would you expect would happen if a client/member/customer complained about your work, or the way you spoke to her/him?
► What would you expect would happen on your first day on the job?
32. Skills Based Director Communications Interview Questions:
► Tell me about the 2 or 3 biggest problems you have encountered in your work, and how you handled them.
► What would you say are your 3 major strengths? How will these strengths help you in this position?
► What would you say are your principal weaknesses or shortcomings? How might these interfere with your success in this position? How might you overcome them?
► What was the most creative or original contribution you made to your last organization?
► Could you describe a few situations in which your work was criticized? How did you handle that?
► What skills or abilities do you possess which have not yet been used in your career?
► How skillful are you at [insert a major function to be performed]? Describe a situation where you needed that skill.
► How skillful are you at [insert a major function to be performed]? Where have you used that skill in the past?
► How many people were in the largest group that you have supervised? What kinds of positions were involved?
► What has been the hardest thing you have ever had to do as a manager? How did you approach that?
► As a manager, what do you look for when you are selecting people for your team?
► Describe a situation where you had to deal with a poor performer. How did you handle that?
► Tell me about your approach to motivating employees.
► If you had a general morale problem among your subordinates, what would you do about it?
► How would you set about building an effective work team in your branch/department?
► If you had to choose between retaining a poor performer and operating with a short-staffing situation, which would you choose?
► What would you do if you discovered an employee taking illegal drugs or drinking on the job?
► What would you do if you suspected that two of your unmarried employees have an intimate relationship? How would your approach be different if you had proof of such a relationship?
► What would you do if you suspected that two of your married employees are having an extramarital affair? How would your approach be different if you had proof of the affair?
► How would you respond if a subordinate asked you directly about an organization change/downsizing that had not yet been announced?
► What would you do if you suspected, but could not prove, that a subordinate was selling the organization's property for personal gain? How would your approach be different if you had proof?
► What would you do if you suspected that an employee was conveying sensitive information to an outside party/the media/a competing organization?
► What would you do if you suspected that an employee was selling member contact information to someone compiling mailing lists?
► What would you do if you discovered that a group of employees was having discussions with a union organizer?
► What would you do if two of your subordinates refused to co-operate with each other?
► What would you do if an subordinate was charged with a criminal offence?
► What would you do if a subordinate accused another employee of sexual harassment?
► What would you do if another manager's subordinate came to you with a serious complaint about her manager?
► What would you do about an employee who is chronically late for work?
► What would you do about an employee who exhibits excessive absenteeism?
► What would you do about an employee who appears to be padding her out-of-pocket expenses?
► What would you do about an employee who spoke abusively to a customer?
► How would you convince employees to reduce unnecessary waste and costs?
► What do you think would affect productivity levels in an operation like this?
► If you had to choose between satisfying a [client/customer/member] and following policy, which would you choose?
► Tell me how you would expect to spend your time in a typical day in this position?
33. Face to Face Corporate Communications Manager interview questions:
► Tell us about the last time you had to negotiate with someone.
► What have you done to support diversity in your unit?
► What do you consider the most important qualities for this Corporate Communications Manager job?
► What is a typical career path in this job function?
► Give me an example of when you have done more than required in a course.
► Tell about a problem that you solved in a unique or unusual way.
► What were the responsibilities of your last position?
Your answers to these Corporate Communications Manager interview questions needs to convince the interviewers that your skills are exactly what they want.
You don't need to memorize an answer, but do think about what you're going to say.
During the Corporate Communications Manager interview, talk about how you approach your day.
34. Sample Director Communications Job Interview Questions:
► What do you know about our target market?
► How do you generate your marketing plans?
► What do you use to find out if your marketing plan is working?
► What marketing strategies do you consider most successful for our product?
► How and when do you evaluate your marketing campaigns?
► What do you consider the 5 most important aspects of successful marketing?
► Describe a marketing strategy that failed.
► Describe a time when you had to make a difficult decision about a marketing strategy?
► How do you feel about PPC advertising?
► Do you subscribe to a particular marketing belief or methodology?
► How do you prefer to distribute and manage information?
► How important do you feel it is to communicate with the sales team?
► Describe your most successful marketing campaign?
► What do you believe are the biggest issues that might affect our business?
► How would you market our products if you were put on a severely limited budget?
35. Working Climate Based Non-Supervisory Director Communications Interview Questions:
► Why are you interested in joining our organization?
► Why are you looking for a new position right now?
► Describe your [last/current] boss. How did you get along with her/him?
► What makes you angry or frustrated?
► What makes you feel happy or satisfied?
► Describe your perfect boss.
► Have you ever been fired? Tell me about it.
► If we called your [last/current] employer, what would they tell us about you?
► Does your present boss know you're looking? How did she become aware of that?
► For each of your previous jobs, please tell me the reason for leaving.
► How long do you think you would stay with us?
► Do you have any weaknesses on or off the job that I should know about?
► How would you describe your use of alcohol?
► How would your [last/current] boss describe you?
► How would your best friend describe you?
► Describe your personality for me.
► How many hours per week, on average, would you expect to put in on the job?
► Have you ever been affected by organization politics? Tell me about it.
► Describe your method of working.
► What kind of people do you like to work with?
► Why is it taking so long for you to find a new job?
► In your last organization, were you satisfied with your rate of advancement? To what do you attribute your rate of progress?
► There seem to be some gaps in your resume. Would you explain those for me?
► What do you know about our organization?
► What appeals to you about us?
► What concerns do you have about joining us?
► What salary were you receiving in your last position?
► What do you expect to be earning in 3 years?
► Who could we check with for references?
