1. What have you done to improve marketing communications manager knowledge in the last year?
Every should learn from his mistake. I always try to consult my mistakes with my kith and kin especially with elderly and experienced person.
I enrolled myself into a course useful for the next version of our current project. I attended seminars on personal development and managerial skills improvement.
2. Can you give me an example of a marketing campaign that did not work out as you had planned?
It is important that you are able to recognise why a plan went wrong and to learn from theexperience. Campaigns often fail due to poor research and groundwork, poor planning and follow through of objectives and goals or ineffective communication. Be open about why thecampaign failed, take accountability and focus on what you learnt.
3. What experience do you have for marketing communications manager?
I have been working with computers since 2001. I also have a degree in network support/computer repair. I have built my last 3 computers, have work with Dell as an employee.
So I have around 15 years experience working with computers.
4. Tell me about a marketing project that you brought in on time and under budget?
Focus on your planning and organising skills to get the best return on the marketing budget.Detail what controls were put in place to track and stay on top of expenditure and how planswere adjusted when necessary. Discuss your ability to react quickly and accurately to meet newdemands and constraints.
It is vital your communications director play nice with others. They must have proven experience in building trust among a team. Communications directors are often moving from project to project, working with different team members along the way. A communications director must be someone who can work well with many different personality types. For example, they might receive instruction from the senior pastor about an announcement that needs to be made to the church community and then work with the executive pastor to coordinate the specifics of timing and execution.
6. What are the qualities of useful market segments?
A market segment must have the following qualities; Segments must have enough profit potential to justify developing and maintaining Consumer must have heterogeneous needs for the product Segmented consumer needs must be homogeneous Company must be able to reach a segment with its planned efforts. Must be able to measure characteristics & needs of consumers to establish groups.
Communications directors do not dictate conversation; they curate it through content that sparks conversation. They understand the topics important to their audience and facilitate an environment that brings their audience together. Instead of solely providing answers, they ask questions and allow their audience to share answers.
8. Tell me about a brand that you think is an example of good marketing?
Identify one of your favourite brands and it‟s positioning and target. In other words, who is thebrand trying to reach and what are they trying to tell them. Discuss how the brand uses themarketing variables to support its positioning using the 4 P‟s (product, price, place andpromotion) and give examples about how your brand delivers against each.
9. Tell me about a puzzle you had to solve. What was the problem and how did you solve it?
Communication strategists solve puzzles on a daily basis. Furthermore, the puzzles they solve are often intangible and must communicate emotion. Effective communications directors are insatiably curious and get energized by solving problems.
10. What are the various tools you would use to communicate with your target audience?
The following are the various tools used to communicate with the target audience:
► Company newsletters
► Journal article
► Conference
► Trade shows
► Exhibitions
► Product brochure
► Word of mouth
► Direct mail
► Internet
► TV
► Local/regional/national newspaper
► Magazine
► Radio etc.
