This is the most simple question and a crucial one to answer. With this question, the employer will get to know the motivation and the drive for you to be in this area of work. As a UI designer, what are the crucial aspects you like about it from user testing to designing new layouts and creating interesting visual language, anything which can hook you up in it will be the best answer.
UI design is not an art, it requires not only design acumen but a business mindset to deliver the best results. While answering this question, ensure to back them up with relevant and strong examples and reasoning as to why a specific part of UI design attracts you. Include how you ensure to keep up to date on it and how you intend to improvise on to make it better day by day.
A category is a way of adding additional methods to a class without extending it. It is often used to add a collection of related methods. A common use case is to add additional methods to built in classes in the Cocoa frameworks. For example adding async download methods to the UIImage class.
An employer will ask you this question to try and see how committed you are to the industry – and how seriously you actually take your role. A great answer here might be to say that you're part of lots of LinkedIn UX groups and actively take part in discussions and you also read popular UX blogs such as UXHow, UXMatters and Usability Geek every week.
Everyone has a different design process (and that's okay). What will matter is your ability to describe your process and explain the rationale behind your approach. It's a good idea to have a standard ‘go-to' process in mind, yet it's important to acknowledge your design context. Different UX situations inevitably call for different UX processes. It's a strength to understand your environment and determine a process that's best fits for your situation.
Ask your interviewer for specifics. Respond to a particular design problem the company is facing or talk about a process you have used in a particular situation.
Through all my processes, my one constant is to ask the right questionsbefore designing. It frames the way I approach a problem and guides me toward the appropriate UX strategy and tools going forward.
The answer needs to mention the core concerns that a UI designer faces in day to day work. UI design is quite a challenging time because every day something new is coming up in the web world and keeping up with that regularly requires immense attentiveness to the information. A new button, link, scrolling, icons which keep the user interested. Knowing what will attract the user and keep them hooked to it regularly is one of the biggest challenges they have. A UI design talk never goes without talking about web forms.
Understanding what will work best is of utmost important. The client differences is a challenge which every designer face. Talking about how these differences are bridged keeping in mind the client requirement along with the design value and aesthetics of the product.
Having self-awareness of how you work and demonstrating flexibility is key. Consider the company you're interviewing with - the size, what you know about the culture, and how you might fit into work dynamics. Also be true to yourself. The interviewer will be looking for how you play with others and determine if you're a good culture fit.
When thinking about this question, I sometimes draw a graph mapping out my energy levels throughout the day. I've discovered I like ‘heads-down' time in the morning, collaborative time after lunch, (snacks throughout the day) and time to consume content and find inspiration in the late afternoons. I try to balance my own patterns while being aware of others and the dynamics around me.
As a UI designer, they are one of the crucial members of a team built by UX designer, developer and much more. While answering this question, one need to mention how a day begins with discussing with the team about the work, problem, key areas to focus on. This will provide an idea that a UI designer is a team player and is in constant touch with their team to build an effective design.
They need to mention about how they visualize the idea and how to plan to achieve it. Understanding the limitations and the concerns in the design, especially after discussing with the UX designer. How they plan to tackle these issues with an effective result. Also, don't forget to allot some time in your day, to read about the newer developments happening in the industry.
Needless to say an employer will ask you this question to try and determine how serious you are about the role and the company. Again, the right answer will depend on your personal situation – but it's important to avoid citing reasons which could be seen as purely selfish eg. amazing salary, excellent benefits or 30 days holiday a year. Why? Because while they might be the things that attracted you to the role, they also suggest that you're only interested in what the company can do for you, rather than the other way around.
A better answer would be to say that you were keen to work for a company which has a great reputation within the user experience industry and has a great range of clients on its books – and that this role offers the perfect new challenge for your career.
When thinking about this question, consider your audience and have a range of apps/websites that can demonstrate a diversity of aspects you find important to design. When I was interviewing, I chose SquareCash, Lyft, and Meetup - all experiences I loved for different reasons.
SquareCash represented simplicity in design. It made money transactions painless and solved a problem I didn't realize I had. Lyft represented a peer-to-peer service that was trust-worthy and delightful and leveraged local communities to foster sharing in my hometown (San Francisco) and beyond. We are what we do | Meetup represented a platform for community at scale and had provided a tribe for me no matter where I was in the world.
While touching on UI elements, try to paint a picture of your values as a designer. By choosing apps/websites that highlight your interests and elegantly solve your pains, you'll make a memorable impression.
Every team or even no two people can have the same opinion about something. As a UI designer, it is crucial to work in a team and be a strong team player, but it is natural that differences crop up in a team. Generally, the differences tend to come up a lot between a UI and UX designer in a team, since both have a different perception of their work and they want to be the alpha in the team.
Therefore, it is important for the employer to know how the designer will manage the differences that will come up. The process of communication with the team and effectiveness of the same matters the most. So as not to hamper with the result and finding the best solution for the problems.