1. What type of people do you not work well with?

Be very careful answering this question as most organization employ professionals with an array of personalities and characteristics. You don't want to give the impression that you're going to have problems working with anyone currently employed at the organization. If you through out anything trivial you're going to look like a whiner. Only disloyalty to the organization or lawbreaking should be on your list of personal characteristics of people you can't work with.

2. Tell us about a suggestion you have made that has benefited an organization you've worked for?

This is another opportunity to show the interviewer what you're capable of so make sure to be prepared for this type of question. Have an example ready and make sure its an example of a suggestion you've made that was accepted and that have positive influence. If you can come up with an example that relates to the position you're applying for that would be even better.

3. What five words would be describe you as Senior Designer?

The hiring manager requests this of you because she wants to know more about your individual personality. This list can reveal a lot to her about who you are and how you might fit into the workplace. Your answer also gives the manager an indication of your self-perception, which is a good indicator of the type of employee you will be.

4. Top 11 Questions to Verify Experience and Credentials As Senior Designer:

Sometimes people want a job a little too bad - and they may fudge their credentials and experience a bit.

If you've run into this problem, are worried about it, or have credentials and experience that are absolutely essential, you may need to ask a few verification questions.

If you are a candidate, you should review your resume and make sure you know all the key points, and that nothing has been misconstrued.


1. What grades did you get in college?

2. What were your responsibilities when you worked in job x?

3. How many people were on your team at your last job?

4. What will your previous manager/supervisor say when I ask where you needed to improve?

5. What was your beginning and ending salary at job x?

6. What were your beginning and ending titles at job x?

7. Are you eligible for rehire at job x?

8. What tools are necessary for performing job x?

9. Describe to me how you would perform [x typical job task].

10. What was the focus of your thesis?

11. When did you leave company x?

5. Top 12 Stress Based Interview Questions As Senior Designer:

Some jobs require employees to work under stress, and some interviewers just like to see how applicants handle stressful questions.

There are many questions designed for putting the interviewee into an awkward situation, or throwing them off, to see how they do under stress. Here are some samples.

1. How do you feel this interview is going As Senior Designer?

2. How would you handle undeserved criticism from a superior?

3. How many other jobs are you applying for?

4. What would you do if you saw a colleague stealing supplies or equipment?

5. What did you do when you had a boss you didn't get along with?

6. What would you do if a colleague took credit for your idea, and got a promotion?

7. Was the stress of your previous job too much for you?

8. What would you do if a colleague admitted to lying on their resume to get the job?

9. What would you do if a customer verbally insulted you in front of co-workers?

10. What would you change about the design of a baseball hat?

11. Why were you fired from your previous job As Senior Designer?

12. How successful do you think you've been so far?

6. How do you think you might fit this position As Senior Designer?

An important part of research before the interview is what the company does and how the job role relates to that. This includes the company philosophy and working methods. Questions such as this seek to find out how a candidate will fit into the organisation As Senior Designer. Answer positively; including practical examples of how you anticipate you would perform in the new role.

7. Do you ever take work home with you?

Here are two great sample answers that might help get you started:

☛ I am an extremely organized person, so I tend to be able to get my work done at work. However, if the need arose I would not be against taking work home. I try not to make it a habit, since I do value my free time. I do realize though that the work we do is important, and sometimes you have to do what needs to be done.
☛ I do not shy away from taking work home with me. I know that meeting deadlines and doing outstanding work sometimes means taking a bit of it home. I do not have a problem doing that when the need arises.
☛ Make sure to give an honest answer. Lying about taking work home may turn out badly for you if it is required and you do not do it.

8. What motivates you at the work place?

Keep your answer simple, direct and positive. Some good answers may be the ability to achieve, recognition or challenging assignments.

9. What do you consider ethical spending on an expense account?

It depends on the role - but the better way to answer this is to ask the interviewer what their expectations are with regards to what the role can expense and then simply state that you'll stay within those parameters

10. Can you explain why you changed career paths As Senior Designer?

Don't be thrown off by this question-just take a deep breath and explain to the hiring manager why you've made the career decisions As Senior Designer you have. More importantly, give a few examples of how your past experience is transferable to the new role. This doesn't have to be a direct connection; in fact, it's often more impressive when a candidate can make seemingly irrelevant experience seem very relevant to the role.

11. What do you consider to be your greatest strength?

There isn't any right answer. Just make sure to make your response positive and true. A few good examples include: Your ability to solve complex problems, Your ability to work well on a team, Your ability to shine under pressure, Your ability to focus in chaotic situations, Your ability to prioritize and organize, Your ability to cut through the fluff to identify the real issues, Your ability to influence other positively. If your strength relates to the position in question that will be more beneficial - but again be honest, don't create a strength for yourself just because you think it will sound good.

12. Explain me about a problem or disagreement you had with previous supervisor?

This question is trap. It is meant to see whether or not you'll speak poorly of an employer. No one wants to hire someone who's going to speak poorly of them down the road. Stay upbeat and positive - and most of all don't say anything negative about a previous employer.

13. Why do you want to leave your current company As Senior Designer?

Bad Answer: Complaining about or blaming their former job, boss or colleagues. Also, having no good reason.

Good answer: One that focuses on the positives about why the job they're applying for offers them better learning or career opportunities, chances for advancement, aligns more closely to their long term goals, or is a better fit for them.

14. Where do you see your career in five years As Senior Designer?

I would like to retire from this company. I would like to make a difference in the company whether in the company or any other position or area of the company As Senior Designer.

15. What have you learned from mistakes on this job?

Candidates without specific examples often do not seem credible. However, the example shared should be fairly inconsequential, unintentional, and a learned lesson should be gleaned from it. Moving ahead without group assistance while assigned to a group project meant to be collaborative is a good example.

16. What has disappointed you about a previous job?

Again, this question could get you in trouble so tread carefully. Some good answers might be that your previous job didn't provide any room for growth, that you were laid off due to a mandatory reduction in staff, that they closed their office in your state and required you to relocate, etc. Make sure not to mention anything negative about the people you worked with, the company in general or the job itself.

17. How would your boss and co-workers describe you?

First of all, be honest (remember, if you get this job, the hiring manager will be calling your former bosses and co-workers!). Then, try to pull out strengths and traits you haven't discussed in other aspects of the interview As Senior Designer, such as your strong work ethic or your willingness to pitch in on other projects when needed.

18. Describe a time when you put your needs aside to help a co-worker understand a task. How did you assist them? What was the result?

The key is to show that the mentoring of a co-worker was first a higher priority than the task you had at hand (remember, you want to show that you focus on highest priority tasks first). Then, describe in detail how you helped them not only complete the task but learn to do it on their own. You want to teach them HOW to fish and not to simply fish for them.

19. How much are you willing to sacrifice to be successful at work As Senior Designer?

With anything comes sacrifice. The questions is how much of it are you willing to sacrifice with regards to work life balance, stress, etc?

20. Basic 15 Interview Questions that Test Communication Skills As Senior Designer:

For most jobs, communication skills As Senior Designer are important. It's hard to work as a team if people aren't communicating well.

At some jobs, like customer service or sales, communication skills are an absolute essential.

These questions are meant to help gauge a candidate's ability to communicate.

1. How do you prefer to build rapport with others?

2. How would you go about simplifying a complex issue in order to explain it to a client or colleague?

3. How would you go about persuading someone to see things your way at work?

4. How would you go about explaining a complex idea/problem to a client who was already frustrated?

5. What would you do if you there was a breakdown in communication at work?

6. Talk about a successful presentation you gave and why you think it did well.

7. How would you explain a complicated technical problem to a colleague with less technical understanding?

8. Do you prefer written or verbal communication As Senior Designer?

9. Describe a time when you had to be careful talking about sensitive information. How did you do it?

10. What would you do if you misunderstood an important communication on the job?

11. Talk about a time when you made a point that you knew your colleagues would be resistant to.

12. Is it more important to be a good listener or a good communicator As Senior Designer?

13. Tell me about a time you had to relay bad news to a client or colleague.

14. Rate your communication skills on a scale of 1 to 10. Give examples of experiences that demonstrate the rating is accurate.

15. How have you handled working under someone you felt was not good at communicating?

21. You are not given the tools you need to be successful. How would you change that As Senior Designer?

State a business case to your manager / leader as to why you need the tools and make the request for them.

22. Describe your management style?

Try to avoid specific classifications, whatever it may be. Organizations usually prefer managers who can adapt their skills to different situations.

23. How do you stay organized?

By maintaining proper routine every day. Putting my strongest points with my weakness. High priority always comes first As Senior Designer.

24. What did you dislike about your old job?

Try to avoid any pin point , like never say “I did not like my manager or I did not like environment or I did not like team” Never use negative terminology. Try to keep focus on every thing was good As Senior Designer , I just wanted to make change for proper growth.

25. Can you describe your ideal boss/supervisor?

During the interview As Senior Designer process employers will want to find out how you respond to supervision. They want to know whether you have any problems with authority, If you can work well as part of a group (see previous question) and if you take instructions well etc.
Never ever ever, criticize a past supervisor or boss. This is a red flag for airlines and your prospective employer will likely assume you are a difficult employee, unable to work in a team or take intruction and side with your former employer.

26. Explain me about a challenge or conflict you've faced at work As Senior Designer, and how you dealt with it?

In asking this interview question, your interviewer wants to get a sense of how you will respond to conflict. Anyone can seem nice and pleasant in a job interview, but what will happen if you're hired?. Again, you'll want to use the S-T-A-R method, being sure to focus on how you handled the situation professionally and productively, and ideally closing with a happy ending, like how you came to a resolution or compromise.

27. How many basketballs would fit in this room?

One. You did not ask what is the maximum number of basketballs you can fit in the room.

28. Why were you fired?

OK, if you get the admittedly much tougher follow-up question as to why you were let go (and the truth isn't exactly pretty), your best bet is to be honest (the job-seeking world is small, after all). But it doesn't have to be a deal-breaker. Share how you've grown and how you approach your job and life now as a result. If you can position the learning experience as an advantage for this next job, even better.

29. How have you shown yourself to be a leader?

Think about a time where you've rallied a group of people around a cause / idea / initiative and successfully implemented it. It could be a small or large project but the key is you want to demonstrate how you were able to lead others to work for a common cause.

30. What do you already know about our company?

Good reputation of a large home grown company that has various departments and product.

31. How have you achieved your success?

Discuss stories of how you've progressed over the years to achieve success. People relate best to stories.

32. What do you like to do outside of work?

Interviewers ask personal questions in an interview to “see if candidates will fit in with the culture [and] give them the opportunity to open up and display their personality, too,”. In other words, if someone asks about your hobbies outside of work, it's totally OK to open up and share what really makes you tick. (Do keep it semi-professional, though: Saying you like to have a few beers at the local hot spot on Saturday night is fine. Telling them that Monday is usually a rough day for you because you're always hungover is not.)

33. What are your salary requirements As Senior Designer?

The #1 rule of answering this question is doing your research on what you should be paid by using site like Global Guideline. You'll likely come up with a range, and we recommend stating the highest number in that range that applies, based on your experience, education, and skills. Then, make sure the hiring manager knows that you're flexible. You're communicating that you know your skills are valuable, but that you want the job and are willing to negotiate.

34. Describe yourself in three words?

Pick three adjectives but then back up each with a real life story that demonstrates those characteristics.

35. Describe a time where you've failed and bounced back?

Share a story to describe this. For example: "I accidentally made the mistake of telling a customer I could deliver on a solution set on a certain date and then later found out our business partner couldn't do it on that time. I learned that I shouldn't rush into important decisions and promises like this and that I should always check with my counterparts first before committing to a statement of work."

36. What can you tell me about team work as part of the job As Senior Designer?

There is usually a team of staff nurses working in cooperation with each other. A team of nurses has to get along well and coordinate their actions, usually by dividing their responsibilities into sectors or specific activities. They help each other perform tasks requiring more than one person.

37. Why are you the best fit for this job As Senior Designer?

Analyze the job responsibilities and match those to your skills sets. Then discuss how your experience and skills sets can truly create the best impact to the company in that specific job role. Impact could mean marketing impressions, sales, cutting costs, making products more efficiently, creating better customer service, engineering new designs that create customer excitement, etc.

38. What did you major in and why?

Tell them your major and the motivations behind why you chose it and how it's helped to prep your of this potential job.

39. What differentiates you from the competition?

Think about what you bring to the table that you truly believe is unique - the easiest way to do is to think of your own personal stories that demonstrate your work ethic, skills, and dedication. Most people have some or all of those skills, but the unique stories are what make people stand out in interviews.

40. What type of mentors do you seek out and why?

Think of your top 3 mentors and what attributes they exhibit that you want to emulate. Common attributes include passion, desire, will, leadership, ability to influence others, intelligence.

41. If you look at a clock and the time is 3:15, what's the angle between the hour and the minute hands?

Usually, if the answer to a brainteaser seems too easy, chances are the answer's wrong. And in this case, the answer is not zero degrees. The hour hand, remember, moves as well. That is, in addition to the minute hand. And so, at 3:15, the hour hand and the minute hand are not on top of each other. In fact, the hour hand has moved a quarter of the way between the 3 and 4. This means it's moved a quarter of 30 degrees (360 degrees divided by 12 equals 30). So the answer, to be exact, is seven and a half degrees (30 divided by four).

42. What is your biggest fear?

Don't try to sugarcoat the answer by listing something ambitious as a fear, unless you truly mean it (for example: I fear being a great leader) - Share your real fears but discuss how you would overcome them.

43. Have you ever mentored anyone before? If yes, describe the situation?

Describe a time where you've helped someone else. Mentor ships can be informal so as you've helped someone over a period of time that can certainly count. The key is to highlight how you utilized certain skills/attributes like coaching, teaching, patience, communication skills, and so forth to mentor that person.

44. Why are you leaving the present company?

According to me we can not grow in the field without taking more responsibilities and risks and also we can't enhance our team leading capabilities, managerial skills without expose to wide range of people.

45. What is your greatest failure As Senior Designer, and what did you learn from it?

When I was in college, I took an art class to supplement my curriculum. I didn't take it very seriously, and assumed that, compared to my Engineering classes, it would be a walk in the park. My failing grades at midterm showed me otherwise. I'd even jeopardized my scholarship status. I knew I had to get my act together. I spent the rest of the semester making up for it, ended up getting a decent grade in the class. I learned that no matter what I'm doing, I should strive to do it to the best of my ability. Otherwise, it's not worth doing at all.

46. Do you have the ability to articulate a vision and to get others involved to carry it out?

If yes, then share an example of how you've done so at work or college. If not, then discuss how you would do so. Example: "I would first understand the goals of the staff members and then I would align those to the goals of the project / company. Then I would articulate the vision of that alignment and ask them to participate. From there, we would delegate tasks among the team and then follow up on a date and time to ensure follow through on the tasks. Lastly, we would review the results together."

47. What do you know about our competition?

Make sure you do your research on their competitors. You can find this by going to yahoo finance and click on their competitors (if they are public). From there research the news on them and go to their websites to understand their positioning on solutions and vision. You can also research local regional companies that are their competition (if it's a smaller private company on a regional scale) by simply typing in similar product offerings in the Google search followed by the city. Make sure you know their competitor's vision, products, culture, and how they are differentiated against their competition (and if they're not, how they could be)

48. What is your ideal working environment?

Describe your ideal working environment. Do you like flexibility with work hours? Do you like working in a cubicle or independently? Do you like to be micro managed or empowered? Do you like to work on your own or in a team? Do you like being driven by metrics in your role? How much responsibility do you want?

49. How do you handle your anger?

I don't get angry very easily but in the rare occasion that I do, I hold it in and act as though nothing is wrong.

50. How long do you envision yourself staying with this company?

Understand that companies invest a lot of money into hiring the right staff. You want to emphasize that you are in it for the long run and you want to develop a career there and that it's not just a "5 month stepping stone" type of a job. You should be thinking how you're going to grow with that company. After all, don't you want to invest your energy and time with a company that is going to continue to be successful and one that will help you grow?

51. What would your first 30, 60, or 90 days look like in this role As Senior Designer?

Start by explaining what you'd need to do to get ramped up. What information would you need? What parts of the company would you need to familiarize yourself with? What other employees would you want to sit down with? Next, choose a couple of areas where you think you can make meaningful contributions right away. (e.g., “I think a great starter project would be diving into your email marketing campaigns and setting up a tracking system for them.”) Sure, if you get the job, you (or your new employer) might decide there's a better starting place, but having an answer prepared will show the interviewer where you can add immediate impact-and that you're excited to get started.

52. How many square feet of pizza are eaten in the United States each month?

This is a classic guesstimate question where you need to think aloud. And so first off you round the U.S. population to 300 million people (it's actually about 315 million but rounding will be much easier and your interviewer will not score you lower for rounding). Then estimate how many people eat pizza. A decent educated guess is two out of every three people, or 200 million. Now let's say the average pizza-eating person eats pizza twice a month, and eats two slices at a time. That's four slices a month. If the average slice of pizza is perhaps six inches at the base and 10 inches long, then the slice is 30 square inches of pizza. So, four pizza slices would be 120 square inches (30 times 4).
Since one square foot equals 144 square inches (12 times 12), let's assume that each person who eats pizza eats one square foot per month. Since there are 200 million pizza-eating Americans, 200 million square feet of pizza are consumed in the U.S. each month. To summarize: 300 million people in America, 200 million eat pizza, average slice of pizza is six inches at the base and 10 inches long or 30 square inches, average American eats four slices of pizza a month, four pieces times 30 square inches equals 120 square inches (one square foot is 144 square inches), so let's assume one square foot per person, and thus one square foot times 200 million people equals 200 million square feet of pizza a month.

53. How do you handle stressful situations?

By remaining calm, weighing out all my options and executing a plan to get the situation resolve .

54. What type of work environment do you prefer?

Ideally one that's similar to the environment of the company you're applying to. Be specific.

55. What do you think is your greatest weakness?

Don't say anything that could eliminate you from consideration for the job. For instance, "I'm slow in adapting to change" is not a wise answer, since change is par for the course in most work environments. Avoid calling attention to any weakness that's one of the critical qualities the hiring manager is looking for. And don't try the old "I'm a workaholic," or "I'm a perfectionist.

56. What's the most rewarding work you've ever done and why?

Companies love it when you discuss how you've made an impact on your teammates, clients, or partners in the business or in school. It should be rewarding because of the hard work and creative process that you've put into it.

57. Do you have any question regarding this job As Senior Designer?

Never ask Salary, perks, leave, place of posting, etc. regarded questions. Try to ask more about the company to show how early you can make a contribution to your organization like. “Sir, with your kind permission I would like to know more about induction and developmental programs?” OR Sir, I would like to have my feedback, so that I can analyze and improve my strengths and rectify my shortcomings.

58. Why do you want to work As Senior Designer for this organisation?

Being unfamiliar with the organisation will spoil your chances with 75% of interviewers, according to one survey, so take this chance to show you have done your preparation and know the company inside and out. You will now have the chance to demonstrate that you've done your research, so reply mentioning all the positive things you have found out about the organisation and its sector etc. This means you'll have an enjoyable work environment and stability of employment etc – everything that brings out the best in you.

59. Explain me about your experience working in this field As Senior Designer?

I am dedicated, hardworking and great team player for the common goal of the company I work with. I am fast learner and quickly adopt to fast pace and dynamic area. I am well organized, detail oriented and punctual person.

60. How would your friends describe you?

My friends would probably say that I'm extremely persistent – I've never been afraid to keep going back until I get what I want. When I worked as a program developer, recruiting keynote speakers for a major tech conference, I got one rejection after another – this was just the nature of the job. But I really wanted the big players – so I wouldn't take no for an answer. I kept going back to them every time there was a new company on board, or some new value proposition. Eventually, many of them actually said "yes" – the program turned out to be so great that we doubled our attendees from the year before. A lot of people might have given up after the first rejection, but it's just not in my nature. If I know something is possible, I have to keep trying until I get it.

61. What are three positive things your last boss would say about you?

It's time to pull out your old performance appraisals and boss's quotes. This is a great way to brag about yourself through someone else's words:
“My boss has told me that I am the best designer he has ever had. He knows he can rely on me, and he likes my sense of humor.”

62. Give an example of a time you successfully worked As Senior Designer on a team?

On the whole I prefer to stick to doing what I'm told rather than setting myself up to fail by doing things off my own bat. But there was this one time when I suggested to my boss at the pizza parlor that she try offering an ‘all you can eat' deal to students to boost trade on Mondays. She thought it was an interesting idea but nothing ever came of it.

63. What types of personalities do you work with best?

In the past, I have found it difficult to work with others who see themselves as better than others, who can take criticism, and who refuse to work with others. I have found it challenging to work with them b/c I am a team oriented person who feels the importance of working together over the needs of the individual especially in a learning environment.

64. What are your salary expectations As Senior Designer?

This question is like a loaded gun, tricky and dangerous if you're not sure what you are doing. It's not uncommon for people to end up talking salary before really selling their skills, but knowledge is power as this is a negotiation after all. Again, this is an area where doing your research will be helpful as you will have an understanding of average salary.
One approach is asking the interviewer about the salary range, but to avoid the question entirely, you can respond that money isn't a key factor and you're goal is to advance in your career. However, if you have a minimum figure in mind and you believe you're able to get it, you may find it worth trying.

65. Describe to me the position As Senior Designer you're applying for?

This is a “homework” question, too, but it also gives some clues as to the perspective the person brings to the table. The best preparation you can do is to read the job description and repeat it to yourself in your own words so that you can do this smoothly at the interview.

66. How would you define success?

Success is defined differently for everybody. Just make sure the parameters are defined by you with regards to work life balance, financial gain, career growth, achievements, creating meaningful work / products and so forth. If you can clearly articulate what it means to you that is a strong answer.

67. What's a time you exercised leadership?

Depending on what's more important for the the role, you'll want to choose an example that showcases your project management skills (spearheading a project from end to end, juggling multiple moving parts) or one that shows your ability to confidently and effectively rally a team. And remember: “The best stories include enough detail to be believable and memorable,”. Show how you were a leader in this situation and how it represents your overall leadership experience and potential.

68. Do you work well under pressure?

Yes.. When it comes down to the wire, the best thing I can to remain focused, have some flexibility, and understand priorities.. Giving them attention in the order they are needed.

69. Why should the we hire you as this position As Senior Designer?

This is the part where you link your skills, experience, education and your personality to the job itself. This is why you need to be utterly familiar with the job description as well as the company culture. Remember though, it's best to back them up with actual examples of say, how you are a good team player.

70. How good are you at problem solving?

Describe the problem first and then discuss how you were able to fix it.

71. How do you plan to go by an example for your subordinates?

Sticking to the rules by yourself, working hard and not mind participating on basic tasks is a good answer.

72. Do you like to start personal relationships with other employees?

Well, the right answer is yes and no. Good personal relations can improve the overall performance of a team. But on the other hand, you should not let your emotions to affect your decisions in work.

73. Why are you leaving your current job?

This is a toughie, but one you can be sure you'll be asked. Definitely keep things positive-you have nothing to gain by being negative about your past employers. Instead, frame things in a way that shows that you're eager to take on new opportunities and that the role you're interviewing for is a better fit for you than your current or last position. For example, “I'd really love to be part of product development from beginning to end, and I know I'd have that opportunity here.” And if you were let go? Keep it simple: “Unfortunately, I was let go,” is a totally OK answer.

74. Are you planning to continue your studies and training As Senior Designer?

If asked about plans for continued education, companies typically look for applicants to tie independent goals with the aims of the employer. Interviewers consistently want to see motivation to learn and improve. Continuing education shows such desires, especially when potentials display interests in academia potentially benefiting the company.
Answering in terms of “I plan on continuing my studies in the technology field,” when offered a question from a technology firm makes sense. Tailor answers about continued studies specific to desired job fields. Show interest in the industry and a desire to work long-term in said industry. Keep answers short and to the point, avoiding diatribes causing candidates to appear insincere.

75. What problems have you encountered at work?

Wow, do we have problems! Where do I begin? Well, most of the problems are internal, just people not working well with each other. I have one person on our team who is a real problem, but it seems like management is afraid to do anything about it. So we all end up having to do extra work to cover for this person, who just doesn't work. We all say that he's retired in place. I think he's just holding on until retirement in a couple years. But he's a real problem. I complain about it--a lot--but nothing ever seems to get done. I've even written negative reviews about the person, hoping he will get canned, but it doesn't happen. I can't wait for him to retire.

76. Explain an occasion when you had to adapt in the face of a difficult situation?

One of the most useful interview tactics is to remain positive about your work and achievements. This question lets the candidate draw on their own personal history to show how they have been positive and successful in the face of difficulties. Choose a specific occasion to describe, rather than dealing with generic platitudes.

77. What do you know about the company?

Any candidate can read and regurgitate the company's “About” page. So, when interviewers ask this, they aren't necessarily trying to gauge whether you understand the mission-they want to know whether you care about it. Start with one line that shows you understand the company's goals, using a couple key words and phrases from the website, but then go on to make it personal. Say, “I'm personally drawn to this mission because…” or “I really believe in this approach because…” and share a personal example or two.