1. Which of the following are less successfully marketed online?

1. Travel services.
2. Mainstream products
3. Financial services
4. Computer hardware and software

Answer: Mainstream products

2. _____________________ has become a standard model for email marketing.

1. Webcasting
2. Netiquette
3. Targeted marketing
4. Permission-based marketing

Answer: Permission-based marketing

3. One critical success factor in conducting E-marketing is to create a (n) ______________ website.

1. Corporate
2. Marketing
3. Attractive
4. Customer

Answer: Attractive

4. _____________________companies have an advantage.

1. Click-and-mortar
2. Click-only
3. Long established brick-and-mortar
4. Dotcom

Answer: Click-and-mortar

6. __________________ are discussion groups located on commercial online services.

1. Chat-lines
2. Buddy lists
3. Forums
4. Newsgroups

Answer: Forums

7. Which of the following is not an offer of major B2B marketers online?

1. Customer support services
2. Open trading networks
3. Product information
4. Customer purchasing

Answer: Open trading networks

8. Online buyers can be said to be:

1. Creators of product information
2. Cyber heads
3. The elite
4. A passive target for marketers

Answer: Creators of product information

9. The Internet does not provide e-marketers with-

1. Access to a broad range of demographic segments
2. Access to global markets
3. Access to mass-markets
4. Access to market places

Answer: Access to mass-markets

10. Customers being able to buy products and services on the Internet are a result of-

1. E-marketing
2. E-business
3. E-purchasing
4. E-commerce

Answer: E-marketing

11. The New Digital Age means that:

1. IT should play the lead role in shaping new company strategy.
2. The models of marketing strategy remain the same, but marketing practice that changes.
3. Very new models for marketing strategy and practice have to replace the old ones.
4. Companies still need to retain most of the skills and practices that have worked in the past as well as adopt new ones.

Answer: Companies still need to retain most of the skills and practices that have worked in the past as well as adopt new ones.

12. Jeans customers taking their own measurements and adding specific features they may want on their jeans is an example of-

1. Customization
2. Individualism
3. Personalization
4. Customerisation

Answer: Customerisation

13. _________________ refers to the degree to which a site is linked to other sites.

1. Commerce
2. Communication
3. Community
4. Connection

Answer: Connection

15. The Internet has:

1. Empowered consumers and businesses alike
2. Empowered intermediaries only
3. Empowered businesses only
4. Empowered consumers only

Answer: Empowered consumers and businesses alike

16. Which of the following is not relevant to marketing via the Internet?

1. Viral marketing
2. Click-and-mortar marketing
3. Mobile marketing
4. Brick-and-mortar marketing

Answer: Brick-and-mortar marketing

18. One source of e-commerce revenue is ____________ income, which comes about when online companies charge for special market information or intelligence.

1. Alliance
2. Market research and information fees
3. Referral
4. Membership and subscription

Answer: Market research and information fees

19. Which of the following is not one of the reasons that dot-com companies failed?

1. Some companies found they lacked well-designed distribution systems.
2. Many companies overestimated the size of the market.
3. Many relied too heavily on hype instead of developing sound marketing strategies.
4. Some rushed into the market without proper research or planning.

Answer: Many companies overestimated the size of the market.

21. Which of the following strategies is not suited to the Old Economy than to the new one?

1. Customization
2. Brick-and-mortar retailing
3. Mass marketing
4. Media advertising

Answer: Customization

22. Which of the following is not one of the benefits of e-commerce to buyers over store shopping?

1. E-commerce provides greater convenience.
2. E-commerce provides greater access and selection.
3. E-commerce provides greater privacy.
4. E-commerce provides greater customer service.

Answer: E-commerce provides greater customer service.

24. Which of the following is not one of the forces that underlie the new digital age?

1. Customerisation and customization
2. Environmentalism and globalism
3. The Internet explosion
4. Digitalization and connectivity

Answer: Environmentalism and globalism

25. Websites upon which members can congregate online and exchange views on issues of common interest are known as ______________.

1. Virtual communities
2. E marketing
3. Web casts
4. Web communities

Answer: Web communities

26. ______________marketing is the Internet version of word-of-mouth marketing.

1. Virtual
2. Virile
3. Viral
4. Visceral

Answer: Viral

27. A (n) ___________ is an online advertisement that pops up between changes on a website.

1. Border
2. Plunge
3. Boarder
4. Interstitial

Answer: Interstitial

30. Which of the following is not one of the benefits of e-commerce to sellers?

1. E-commerce increases the net cost per contact.
2. E-commerce offers greater flexibility in meeting customer needs.
3. E-commerce is a powerful tool for customer relationship building.
4. E-commerce can help to reduce costs.

Answer: E-commerce increases the net cost per contact

31. The E-commerce domain that involves business activity initiated by the consumer and targeted to businesses is known as:

1. Consumer-to-Consumer (C2C)
2. Consumer to Business (C2B)
3. Business-to-Business (B2B)
4. Business to Consumer (B2C)

Answer: Consumer to Business (C2B)

32. A ______________ is a B2B trading network that links a particular seller with its own trading partners.

1. Private trading network
2. Web community
3. Virtual network
4. Bit stream

Answer: Private trading network