1. What are the most important three things if you are starting from the beginning?
☛ First focus on establishing a crystal-clear empathy with the audience I was planning to serve, so I know what their problem is, how they feel about it and what they currently do to try and solve it. The best way to learn this in my experience is in person, over the phone or a distant third is via monitoring discussions in groups, blog comments, forums and social media.
If I do not do this step well, I will not have an audience or make any sales down the line, so it is the vital first step.
☛ Once I know my audience I would craft a clear offer based on the position I want to take within an industry and focus on making sales as soon as possible. In my case, since I know blogging and email marketing, that offer would be reflected in the new blog and newsletter option form I would set up, as well as the email sequence and blog posts that follow. All these things lead people to the product or service I was selling so I could attract buyers.
I want to know I have buyers before I build out the rest of my platform and cement my brand.
☛ Assuming I have done these tests and I know I have a buying audience, then my focus is simple to improve traffic and conversion. I expand what is already working, add more traffic sources, make more offers and run split tests to improve results.
2. What are the things to include in the description?
Open a document and start writing the description. Include things like:
☛ Name
☛ Age
☛ Gender
☛ Job Description
☛ Hobbies
Go into extreme detail. Talk about the daily tasks the person does at their job. Talk about they do on the weekends with their family and friends. The more details you can include the easier it will be for you to target this person as you implement your personal brand strategy. Go as far as including a photo of the person. If it is a real person, find their photo. If it is not a real person, find a photo online that fits your vision and include it in the profile.
3. Give an example for identifying potential opportunities?
Example:
If you are on the sales team and you want to help your boss, the sales team leader, achieve a sales goal, go to him or her and discuss what the goals are. Discuss ways that the team has succeeded in the past. Ask about any ideas the team has had recently for increasing sales. This conversation will bring opportunities to light and you will know exactly what you can work on to achieve results.
4. Who will be your supporters?
Finally, we have to remember your support team. These are the people that support you in your effort to move through your professional plan to achieve your brand vision. Supporters can include family members, friends, colleagues, co-workers, mentors and anybody that can offer support as you work your way to your vision.
5. How would you create a contact plan?
Once you understand who the influencers are and where they are online you can put together your contact plan. This will be your way to connect with the influencer and help them with the things that motivate them.
6. List a steps to identify the influencers and win their approval?
Here are the steps to follow to identify the influencers and win their approval:
☛ Identify the influencer
☛ Create descriptions
☛ Create a contact plan
7. How to create descriptions of influencers?
Create a description of each person that influences your target. Make a description for each of the important connections on social media as well as the people involved in the publications. These descriptions will help you to better understand who these people are and how you can earn their trust and get them to mention you when talking to your target.
8. How to identify the influencer?
Look at the social media profiles of your target. If it is a real person you can look at theirs and if it is not a real person you can identify a handful of people that fit your description and look at their social media profiles. You are looking at the people this person is following or connected with. The people they follow are people that occupy their attention. Also look at connections.
Put together a game plan for taking the opportunities and achieving results. Look at the way others have done things before you. There is no reason to start from scratch. Look for examples within your company. Look for examples outside your company. Take the things others have done to achieve results. See if there is room for any improvements. Then start taking each step to achieve the desired results.
10. How to identify your potential opportunities?
Once you know what motivates your target audience it is time to formulate ways to help them achieve their goals, thus helping yourself achieve your own goals. You can do this on your own, but another way to find opportunities is to go to your target audience and have a conversation with them.
