* a) Deceptive promotion
* b) Deceptive packaging
* c) Deceptive pricing
* d) Deceptive cost structure
Answer c
* a) Geothermy
* b) Demography
* c) Ethnography
* d) Hemos-popography
Answer b
* a) Innovative marketing
* b) Consumer-oriented marketing
* c) Value marketing
* d) Societal marketing
Answer d
* a) Terragraphic segmentation
* b) Fermagraphic segmentation
* c) Geothermy segmentation
* d) Geodemographic segmentation
Answer c
* a) Newspapers
* b) Television
* c) Direct Mail
* d) Radio
Answer c
* a) To protect companies from each other
* b) To protect consumers from unfair business practices
* c) To protect the interests of society
* d) To protect businesses from unfair consumer demands
Answer a
8. One of the most common problems with using internal database information is that:
* a) Since it was probably collected for some other purpose, it may be incomplete or wrong.
* b) It is usually expensive to retrieve.
* c) Top executives are usually unwilling to relinquish data; therefore, the data has limits.
* d) The data is usually unsecured and, therefore, suspect as to reliability.
Answer d
9. The first modern environmental movement in the United States began in the:
* a) 1940s
* b) 1950s
* c) 1960s and 1970s
* d) mid-1980s
Answer c
10. Today, advertising captures about ____ percent of total promotion spending.
* a) 15
* b) 23
* c) 29
* d) 33
Answer b