Fresh Marketing Interview Questions & Answers:

1. Which of the following is not a component of the visual expression of a brand:
(a) typography
(b) tone of the voice
(c ) design elements
(d) logo

2. Marketers are sometimes accused of deceptive practices that lead consumers to believe they will get more value than they actually do. ______________ includes practices such as falsely advertising "factory" or "wholesale" prices or a large price reduction from a phony high retail price.

* a) Deceptive promotion
* b) Deceptive packaging
* c) Deceptive pricing
* d) Deceptive cost structure

Answer c

3. The study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics is called:

* a) Geothermy
* b) Demography
* c) Ethnography
* d) Hemos-popography

Answer b

4. When companies make marketing decisions by considering consumers wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles

* a) Innovative marketing
* b) Consumer-oriented marketing
* c) Value marketing
* d) Societal marketing

Answer d

5. One of the most promising developments in multivariable segmentation is called _________________ where a host of demographic and socioeconomic factors is used

* a) Terragraphic segmentation
* b) Fermagraphic segmentation
* c) Geothermy segmentation
* d) Geodemographic segmentation

Answer c

6. The advantages of audience selectivity, no ad competition, and personalization apply to which type of media

* a) Newspapers
* b) Television
* c) Direct Mail
* d) Radio

Answer c

7. Regulations that arise to ensure that firms take responsibility for the social costs of their products or production processes stem from which reason for government legislation of business

* a) To protect companies from each other
* b) To protect consumers from unfair business practices
* c) To protect the interests of society
* d) To protect businesses from unfair consumer demands

Answer a

8. One of the most common problems with using internal database information is that:

* a) Since it was probably collected for some other purpose, it may be incomplete or wrong.
* b) It is usually expensive to retrieve.
* c) Top executives are usually unwilling to relinquish data; therefore, the data has limits.
* d) The data is usually unsecured and, therefore, suspect as to reliability.

Answer d

9. The first modern environmental movement in the United States began in the:

* a) 1940s
* b) 1950s
* c) 1960s and 1970s
* d) mid-1980s

Answer c

10. Today, advertising captures about ____ percent of total promotion spending.

* a) 15
* b) 23
* c) 29
* d) 33

Answer b

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