ACME Company sets its advertising budget by only spending up to the point where any further spending would not generate enough extra business to justify the outlay. What approach is it using to setting the budget?
Submitted by: Administrator1. Marginal approach
2. Comparative parity method
3. Objective method
4. Task method
5. All-you-can-afford method
Answer: Marginal approach
Submitted by: Administrator
2. Comparative parity method
3. Objective method
4. Task method
5. All-you-can-afford method
Answer: Marginal approach
Submitted by: Administrator
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