Can you tell us what Are The Characteristics That Distinguish Direct Marketing?

Submitted by: Muhammad
Following are the characteristics that distinguish direct marketing:

☛ 1. The customers are pre targeted.
☛ 2. Customers are addressed directly.
☛ 3. The response of direct marketing is scalable.
☛ 4. The whole process is action driven.
☛ 5. Independent of business size.
Submitted by: Muhammad

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