Explain marketing communication?
Submitted by: MurtazaMarketing communication can be defined as the efforts made by the seller to convey his message to his buyers and to accept it in retrievable form. The main point of communication process is persuasion. It is totally goal oriented. It is not an haphazard activity. Each of its tool consists of specific complexities and potentialities that justify managerial specialization.
Submitted by: Murtaza
Submitted by: Murtaza
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