If Honda uses its company name to cover such different products as its automobiles, lawn mowers, and motorcycles, it is practicing which of the following strategies?
Submitted by: Administrator* a) New brand strategy
* b) Line extension strategy
* c) Multi-brand strategy
* d) Brand extension strategy
Answer d
Submitted by: Administrator
* b) Line extension strategy
* c) Multi-brand strategy
* d) Brand extension strategy
Answer d
Submitted by: Administrator
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