List the qualities of useful market segments?
Submitted by: Murtaza★ Segments must have enough profit potential to justify developing and maintaining
★ Consumer must have heterogeneous needs for the product
★ Segmented consumer needs must be homogeneous
★ Company must be able to reach a segment with its planned efforts. Must be able to measure characteristics & needs of consumers to establish groups.
Submitted by: Murtaza
★ Consumer must have heterogeneous needs for the product
★ Segmented consumer needs must be homogeneous
★ Company must be able to reach a segment with its planned efforts. Must be able to measure characteristics & needs of consumers to establish groups.
Submitted by: Murtaza
Read Online Marketing Sales Job Interview Questions And Answers
Top Marketing Sales Questions
| ☺ | What is difference between super stockist and distributor? |
| ☺ | Why are you expecting 50% growth scalar? |
| ☺ | Why you want to change from hardware sector to fmcg sector? |
| ☺ | How to make the waste industrial oil reusable? |
| ☺ | Why you leave current job? |
Top Best Marketing Categories
| ☺ | Marketing Interview Questions. |
| ☺ | Email Marketing Interview Questions. |
| ☺ | Advertising Interview Questions. |
| ☺ | Marketing Officer Interview Questions. |
| ☺ | Internet Marketing Interview Questions. |
