Suppose you have been charged with the task of creating a new branding campaign for a product that hasn't been doing well. What is your process?

Submitted by: Muhammad
I came into a team that had a brand that had released a faulty product and accumulated negative associations with customers. We rebranded by creating a bright and cheery new logo that signaled the change in the product. We acknowledged to customers that the product had had issues and was being reformulated, and we communicated throughout the rebrand. Customers gave us a chance, spread their satisfaction with friends and the new brand became successful.
Submitted by: Muhammad

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