Online Advertising Interview Question:

Tell us what is the most effective way to increase traffic to a website?

Submitted by: Muhammad

To effectively increase traffic to a website, one should focus on building referral links and to invest in consistent SEO management. It will not only help one gain visitors but will also help in building brand recognition. However, the most important factor is to focus on User Retention by providing a good User Experience.

For instance, getting a Moz link and receiving 10k visitors on the website is quite a good result. Though you must note that the conversion rate will be relatively low. However, the converted leads are certain to land on the website multiple times. But if you focus on creating a good user experience and in turn on retaining users, you will experience an increased conversion rate gained from those thousands of visits in a couple of months. By focusing on engaging the user, you can build a platform on which people will keep coming back.
Submitted by: Muhammad