The American Marketing Association suggests a list of code of ethics. All of the following are ethics suggested in the area of distribution except:
Submitted by: Administrator* a) Not manipulating the availability of a product for purpose of exploitation
* b) Not using coercion in the marketing channel
* c) Using gray marketers whenever possible to save the consumer money
* d) Not exerting undue influence over the reseller's choice to handle a product
Answer c
Submitted by: Administrator
* b) Not using coercion in the marketing channel
* c) Using gray marketers whenever possible to save the consumer money
* d) Not exerting undue influence over the reseller's choice to handle a product
Answer c
Submitted by: Administrator
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