What is accountable marketing?
Submitted by: Murtaza
Accountable marketing works on the concept that all the targeted marketing communications should be accounted for in terms of the result or output they generate. In other words every act of communication should concentrate on a unique selling or a benefit driven point related to the product which ultimately results in motivating the customer and adding on to the brand image of a brand or the product on a whole.
Submitted by: Murtaza
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