Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result?
Submitted by: Administrator* a) Affordable method
* b) Percentage-of-Sales method
* c) Competitive-parity method
* d) Objective-and-task method
Answer b
Submitted by: Administrator
* b) Percentage-of-Sales method
* c) Competitive-parity method
* d) Objective-and-task method
Answer b
Submitted by: Administrator
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