________________ is screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible.
Submitted by: Administrator* a) Idea generation
* b) Concept development and testing
* c) Idea screening
* d) Brainstorming
Answer c
Submitted by: Administrator
* b) Concept development and testing
* c) Idea screening
* d) Brainstorming
Answer c
Submitted by: Administrator
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