______________ consists of dividing a market into distinct groups of buyers; on the basis of needs, characteristics, or behavior, which might require separate products or marketing mixes.
* a) Product differentiation
* b) Market segmentation
* c) Market targeting
* d) Market positioning
Submitted by: Administrator* b) Market segmentation
Submitted by:
Submitted by:
Read Online Marketing Executive Job Interview Questions And Answers
Top Marketing Executive Questions
| ☺ | The total number of items that the company carries within its product lines refers to the ___________ of the product mix. |
| ☺ | Cognitive dissonance occurs in which stage of the buyer decision-process model: |
Top Best Marketing Categories
| ☺ | Marketing Interview Questions. |
| ☺ | Email Marketing Interview Questions. |
| ☺ | Advertising Interview Questions. |
| ☺ | Marketing Officer Interview Questions. |
| ☺ | Internet Marketing Interview Questions. |
