Advertising Interview Question:

I know that ezine advertising is an effective form of advertising, but can you tell me about some other advertising options?

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There are many forms of advertising options in the Internet. For example, there are a number of programs referred to as "Pay Per" programs. These programs include pay-per-click, pay-per-lead, and pay-per-sale. Pay-per-click programs will enable you to advertise to your target audience and only pay for results -- you pay a set amount for each visitor that is sent to your web site. The most popular pay-per-click program is the pay-per-click Search Engines.

Pay-per-lead programs will enable you to pay only for leads. These leads may be potential customers that fill out a registration form, enter a sweepstakes, or download a free product trial. Pay-per-sales programs are simply affiliate programs. Affiliates are paid a set commission for each qualifying sale.

In addition to the above Pay-Per programs, you can purchase pay-per-click banner ads. Several companies online will place your banner within their network and charge you a set fee for each click through.

Another popular advertising technique used on the Internet is pop-windows. Although the effectiveness of pop-windows has declined (due to software programs that prevent them from loading), pop-windows can still be an effective advertising tool.
Submitted by: Administrator