Setting the promotion budget to match the budgets of the competition is characteristic of which of the following budget methods
Submitted by: Administrator* a) Affordable method
* b) Percentage-of-Sales method
* c) Competitive-parity method
* d) Objective-and-task method
Answer c
Submitted by: Administrator
* b) Percentage-of-Sales method
* c) Competitive-parity method
* d) Objective-and-task method
Answer c
Submitted by: Administrator
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