If a company (considering its options on the product/market expansion grid) chooses to move into different unrelated fields (from what it has ever done before) with new products as a means to stimulate growth, the company would be following which of the following general strategies
Submitted by: Administrator* a) Market penetration
* b) Market development
* c) Product development
* d) Diversification
Answer d
Submitted by: Administrator
* b) Market development
* c) Product development
* d) Diversification
Answer d
Submitted by: Administrator
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