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Marketing Executive Interview Question:

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Successful service companies focus their attention on both their customers and their employees. They understand ___________________, which links service firm profits with employee and customer satisfaction.
* a) Internal marketing
* b) service-profit chains
* c) Interactive marketing
* d) Service differentiation

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* b) service-profit chains
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Top Marketing Executive Questions

☺	The total number of items that the company carries within its product lines refers to the ___________ of the product mix. * a) Width * b) Depth * c) Length * d) Consistency

☺	Cognitive dissonance occurs in which stage of the buyer decision-process model: * a) Need recognition * b) Information search * c) Evaluation of alternatives * d) Post purchase behavior

☺	A (n) __________________ are computerized collections of information obtained from data sources within the company. * a) Retrieval systems * b) Marketing research reports * c) Flow diagrams and PERT charts * d) Internal databases

☺	When a company enters a new product category for which its current brand names are not appropriate, it will likely follow which of the following brand strategies? * a) Product extensions * b) Line extensions * c) Brand extensions * d) New brands

☺

All of the following are considered as drawbacks of local marketing except:
* a) It can drive up manufacturing and marketing costs by reducing economies of scale.
* b) It can create logistical problems when the company tries to meet varied requirements.
* c) It can attract unwanted competition.
* d) It can dilute the brand's overall image.

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