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Marketing Executive Interview Question:

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The biggest or greatest amount of involvement in a foreign market comes through which of the following:
a) Exporting
b) Joint venturing
c) Licensing
d) Direct investment

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d) Direct investment
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☺	The total number of items that the company carries within its product lines refers to the ___________ of the product mix. * a) Width * b) Depth * c) Length * d) Consistency

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☺

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* a) It can drive up manufacturing and marketing costs by reducing economies of scale.
* b) It can create logistical problems when the company tries to meet varied requirements.
* c) It can attract unwanted competition.
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