Using a successful brand name to introduce additional items in a given product category under the same brand name (such as new flavors, forms, colors, added ingredients, or package sizes) is called a(n):
Submitted by: Administrator* a) Line extension
* b) Brand extension
* c) Multi-branding
* d) New brands
Answer a
Submitted by: Administrator
* b) Brand extension
* c) Multi-branding
* d) New brands
Answer a
Submitted by: Administrator
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