_____________ consists of dividing a market into distinct groups of buyers; on the basis of needs, characteristics, or behavior, which might require separate products or marketing mixes.
Submitted by: Administrator* a) Product differentiation
* b) Market segmentation
* c) Market targeting
* d) Market positioning
Answer b
Submitted by:
* b) Market segmentation
* c) Market targeting
* d) Market positioning
Answer b
Submitted by:
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