1. What is brand positioning and explain basis for positioning a brand?
Brand positioning is a process in which marketers would like to occupy the rational space in the minds of the target customers against competition.
The following are the basis for positioning a brand:
☛ Target audience
☛ Frame of reference
☛ Point of differentiation
☛ Reasons
2. Suppose if you are a brand, describe your strengths and weaknesses?
My strengths are good communication, analytical and client servicing skills and flexibility to any kind of environment.
My weakness is diversified concentration.
I position as a brand by means of catering to the mass market (Flexibility) with assortment of product categories (diversified concentration) across geographies(flexibility) with high quality product standards to the consumers.
3. What are the main responsibilities of a Brand Manager?
The major responsibilities of a brand manager are:
☛ To oversee the overall performance of the brand and will be a single point of contact for overall profitability of the brand on a whole.
☛ To involve from budgeting to product development inclusive of pricing, packaging, promotion to enhance brand image of the company
☛ To design market research studies with MR agencies and utilize the results to take better business decisions regarding market assessment of the company's products
☛ To be involved with ad agencies to coordinate advertising, event management and marketing communication activities
☛ And also, be familiar to handle overseas operations and willing to travel overseas in short notice.
4. What is a brand and what is the importance of brand management?
A brand is the set of product or service attributes imbibed in the consumer's mind in the form of a name, symbol, logo, design and trademark. The importance of brand management is:
☛ Product differentiation from competitors
☛ Building corporate image
☛ Creating bundle of benefits for different product categories
☛ Attract and retain the most loyal customers
5. Explain what are the components of Brand Positioning?
The components of brand positioning are :
☛ Target audience
☛ Category/Industry/Market
☛ Unique selling proposition
6. How is this different from what most companies do?
Most companies do a first round of 3-4 interviews, but each interview is similar in structure and focus. The interview questions asked are largely up to each interviewer, and there is little or no coordination between interviewers.
7. What do you feel is the potential for Brand Management?
The potential for brand management will help the company to promote its image in the society, differentiate its offerings from competitors, devise marketing communication activities, protect its product features legally etc.
8. Why do we recommend a different approach?
It is simply not possible to address everything needed to excel in a product management role in one 45-60 minute interview. It's also not realistic to subject candidates to extremely long interview processes. In a tight job market for top talent, great candidates won't have the patience.
The coordinated team approach we recommend allows each candidate decision to be made with up to 4 times as much data. It also ensures balanced coverage across all key areas.
In the alternative/classic approach, each interviewer decides individually using only his or her 45-60 minutes of data. And since interview questions are not coordinated, there is a high risk that some key areas are never addressed.
9. What are the benefits of our approach?
☛ Confidence: Assured coverage of all areas critical to the job.
☛ Objectivity: Information sharing and group assessment increases quality of decisions.
☛ Decision Speed: Coordination means less need for many rounds of interviews.
☛ Transparency: How else do you know if people on your team are good interviewers?
☛ Recruitment: A comprehensive approach gives top talent confidence in your company
10. Describe a new product market research?
Go through its value proposition, target customers, and competitive analysis, to the product's positioning strategy.
11. What is your abilities about complex system?
I learn/understand quickly the functional/technical aspects of a complex system.
12. Give an example of a product lifecycle?
Specify stages such as market research, development, documentation, mass production, launching, marketing, branding, services, etc.
13. How you learn/understand the market?
I learn/understand the market needs through performing market analysis.
14. Female Brand Manager interview questions part 1:
☛ Ask A Good Product Manager is going on hiatus?
☛ Should I study product design or economics?
☛ Is a good product or a good management team more important?
☛ How do I set up customer interviews?
☛ Should I just focus on my product or the supporting services too?
☛ How can I translate needs of an industry into portfolio requirements?
☛ Are product managers always just developing new products?
15. Female Brand Manager interview questions part 2:
☛ Should my requirements documents include all requirements or just new ones?
☛ How can I establish product management within a company?
☛ How technical should a product manager be?
☛ What is the difference between a good product manager and a great product manager?
☛ If product managers are CEOs of their products, why aren't more of them CEOs?
☛ How can I create a product which customers love?
☛ How do I position a new version of an existing product and avoid cannibalization?
16. Female Brand Manager interview questions part 3:
☛ What goes in to a product strategy besides goals, objectives, and tactics?
☛ How can I avoid cannibalization with a new product?
☛ How to go from sales engineer to product manager?
☛ How can I determine the sales ability of an innovative new product?
☛ What are my career options after product management?
☛ How can product management weather the recession?
☛ How is a product manager different from a brand manager?
17. Female Brand Manager interview questions part 4:
☛ How can a product manager best use surveys?
☛ What questions should I ask on a product management job interview?
☛ How can you best manage a product atop a platform?
☛ How can I get international product management experience?
☛ How can you listen to the market with limited resources?
☛ How can I gather competitive information on private companies?
☛ How can products sharing the same platform best be managed?
18. Female Brand Manager interview questions part 5:
☛ What is the best way to manage feature requests?
☛ How can you best discontinue a product?
☛ How do you differentiate in an overcrowded market?
☛ How many products should a product manager manage?
☛ What is the best product manager career path?
☛ How can IT be involved in product management?
☛ How do you manage a product as part of a portfolio?
19. Female Brand Manager interview questions part 6:
☛ Will an IT person be a good product manager?
☛ What is better: many small customers or a few large ones?
☛ Should product managers have input on hiring decisions?
☛ How much project management should a product manager do?
☛ How can product management work in a services firm?
☛ How can I persuade others who have more industry experience?
☛ What are the best product management MBA programs?
20. Female Brand Manager interview questions part 7:
☛ Should I get product management certification?
☛ How soon does a product manager need a product plan?
☛ How can a QA / tester become a product manager?
☛ How can a salesperson become a product manager?
☛ How should a product manager use feedback from industry analysts?
☛ Are there any product road map best practice tools?
☛ How much do you share with beta program participants?
21. Female Brand Manager interview questions part 8:
☛ What goals are appropriate for a new product manager?
☛ How can you quickly evaluate international product expansion?
☛ How do you handle competitors in a beta program?
☛ How do you balance needs of the target market with the vocal minority?
☛ How do you choose between major and minor product releases?
☛ What should I look for in a product management job?
☛ When do you release the next version of a product?
22. Female Brand Manager interview questions part 9:
☛ How do you manage a licensed enterprise software application?
☛ Where does product management belong in the organization?
☛ How can a product manager best measure customer satisfaction?
☛ Can a product manager get feedback without talking to customers?
☛ How can I manage a licensed product?
☛ How can a software engineer become a product manager?
☛ How can I become a product management consultant?
23. Female Brand Manager interview questions part 10:
☛ How can market research be best used for a growing product?
☛ How can a product manager assess product strategy?
☛ How can a product manager motivate sales?
☛ What are good product manager goals and objectives?
☛ How can I become a product manager without any experience?
☛ How much should Sales be involved in Product Development?
☛ How can I take charge of my product?
24. Female Brand Manager interview questions part 11:
☛ How should I track and manage feature requests?
☛ Do all products need a product road map?
☛ What tips do you have for a new product manager?
☛ What is the key to writing a good Use Case?
☛ What should I study to become a product manager?
☛ What to do when your main competitor is your best customer?
☛ How do product managers prioritize requirements?
25. How do product managers handle success?
First I would Celebrate with the team of course.
As the product manager I'd have the over view of all activities but the analyse will be designed to get into the detail.
