1. How do you handle stress as female brand manager?
Stress can be a killer and every Product Manager and Project Mangers would have experienced during the course of their career.
Remember we are all human beings - admit that you do get stressed` and turn what some may see as a negative into a positive by demonstrating ways you've handled stress in the past and therefore showing that you can handle it if you where hired for the job in question.
2. What is product life-cycle management?
Product life cycle management is the process of managing the entire life cycle of a product from its conception, through design and manufacture, to service and disposal. Therefore it is important that the product manager believes and supports the processes that the company has implemented.
3. How you interact with customers / users?
If we've gotten this far and you haven't talked about being the voice of the customer, getting out and talking to users, doing any type of user research, I'm already concerned. This is your last chance to convince me you can be the voice of the customer.
"I once interviewed someone who worked at a company that thought user research was a waste of time. She had zero budget and worked in an Agile environment. She struggled to get requirements out ahead of her engineers. And yet, when I asked her this question she told me all of these constraints. But she didn't stop there. She was working on a shopping mobile app and she told me about how during her lunch break she went to her local mall and asked people to try it out. It didn't cost anything. It didn't take very much time. It wasn't perfect. But it was much better than nothing. Be that person. Find a way."
4. How to decide what to build?
This to me is the heart of product management. You may have said a lot of great things, but if you don't have a great answer to this question, we are done. There are lots of good answers. But I'm looking for a mix of things. First and foremost, have you put thought into this. If you just ramble off an unrelated list of things, we are done. Second, I want to understand how you balance all the competing inputs: user feedback, business needs, the CEO's pet feature, engineering favorites, time to build, cost, market needs, and so on.
This is a great question for gauging how well someone understands the business context in which they work and the market in which their product sits. It's also a good measure of critical thinking. If you want to move on to an in-person interview, you better nail this one.
5. How to demonstrate that you can manage brand?
When answering this question you also have the opportunity to briefly touch on a previous area/question that you may have felt you didn't answer too well - however you have to be brief, no detract in any way shape or form from the original question and ensure you don't give the impression that you are laboring any particular point or trying to get one up on the interviewer. For example if you where previously asked about stakeholder management and you didn't feel that you gave a full and impressive answer - then touch on your experience on stakeholder management while speaking about a project you have worked on.
☛ Demonstrate that you have a practical experience in the product development process.
☛ That you have considered the user by developing a product that utilizes technology to solve a problem and therefore meets the customer's needs.
☛ That you are able to lead with-out-authority by matrix managing a cross functional team of multi-disciplined professionals.
7. How do brand managers keep up with technology?
There are many ways to do this. Books, articles, blogs, extension courses, experiment with the technologies or write software on your own, spend more time with your engineers, ask them about the technology topics they are exploring and tag along.
8. As a brand manager how you cope with stress?
It's important that a product manager recognizes the symptoms of stress learn how to cope with stress and have in place successful techniques for managing stress and be able to manage projects and/or product development in such a way as to reduce stress.
9. How do product managers handle success?
First I would Celebrate with the team of course.
As the product manager I'd have the over view of all activities but the analyse will be designed to get into the detail.
10. Female Brand Manager interview questions part 11:
☛ How should I track and manage feature requests?
☛ Do all products need a product road map?
☛ What tips do you have for a new product manager?
☛ What is the key to writing a good Use Case?
☛ What should I study to become a product manager?
☛ What to do when your main competitor is your best customer?
☛ How do product managers prioritize requirements?
11. Female Brand Manager interview questions part 10:
☛ How can market research be best used for a growing product?
☛ How can a product manager assess product strategy?
☛ How can a product manager motivate sales?
☛ What are good product manager goals and objectives?
☛ How can I become a product manager without any experience?
☛ How much should Sales be involved in Product Development?
☛ How can I take charge of my product?
12. Female Brand Manager interview questions part 9:
☛ How do you manage a licensed enterprise software application?
☛ Where does product management belong in the organization?
☛ How can a product manager best measure customer satisfaction?
☛ Can a product manager get feedback without talking to customers?
☛ How can I manage a licensed product?
☛ How can a software engineer become a product manager?
☛ How can I become a product management consultant?
13. Female Brand Manager interview questions part 8:
☛ What goals are appropriate for a new product manager?
☛ How can you quickly evaluate international product expansion?
☛ How do you handle competitors in a beta program?
☛ How do you balance needs of the target market with the vocal minority?
☛ How do you choose between major and minor product releases?
☛ What should I look for in a product management job?
☛ When do you release the next version of a product?
14. Female Brand Manager interview questions part 7:
☛ Should I get product management certification?
☛ How soon does a product manager need a product plan?
☛ How can a QA / tester become a product manager?
☛ How can a salesperson become a product manager?
☛ How should a product manager use feedback from industry analysts?
☛ Are there any product road map best practice tools?
☛ How much do you share with beta program participants?
15. Female Brand Manager interview questions part 6:
☛ Will an IT person be a good product manager?
☛ What is better: many small customers or a few large ones?
☛ Should product managers have input on hiring decisions?
☛ How much project management should a product manager do?
☛ How can product management work in a services firm?
☛ How can I persuade others who have more industry experience?
☛ What are the best product management MBA programs?
16. Female Brand Manager interview questions part 5:
☛ What is the best way to manage feature requests?
☛ How can you best discontinue a product?
☛ How do you differentiate in an overcrowded market?
☛ How many products should a product manager manage?
☛ What is the best product manager career path?
☛ How can IT be involved in product management?
☛ How do you manage a product as part of a portfolio?
17. Female Brand Manager interview questions part 4:
☛ How can a product manager best use surveys?
☛ What questions should I ask on a product management job interview?
☛ How can you best manage a product atop a platform?
☛ How can I get international product management experience?
☛ How can you listen to the market with limited resources?
☛ How can I gather competitive information on private companies?
☛ How can products sharing the same platform best be managed?
18. Female Brand Manager interview questions part 3:
☛ What goes in to a product strategy besides goals, objectives, and tactics?
☛ How can I avoid cannibalization with a new product?
☛ How to go from sales engineer to product manager?
☛ How can I determine the sales ability of an innovative new product?
☛ What are my career options after product management?
☛ How can product management weather the recession?
☛ How is a product manager different from a brand manager?
19. Female Brand Manager interview questions part 2:
☛ Should my requirements documents include all requirements or just new ones?
☛ How can I establish product management within a company?
☛ How technical should a product manager be?
☛ What is the difference between a good product manager and a great product manager?
☛ If product managers are CEOs of their products, why aren't more of them CEOs?
☛ How can I create a product which customers love?
☛ How do I position a new version of an existing product and avoid cannibalization?
20. Female Brand Manager interview questions part 1:
☛ Ask A Good Product Manager is going on hiatus?
☛ Should I study product design or economics?
☛ Is a good product or a good management team more important?
☛ How do I set up customer interviews?
☛ Should I just focus on my product or the supporting services too?
☛ How can I translate needs of an industry into portfolio requirements?
☛ Are product managers always just developing new products?
21. How you learn/understand the market?
I learn/understand the market needs through performing market analysis.
22. Give an example of a product lifecycle?
Specify stages such as market research, development, documentation, mass production, launching, marketing, branding, services, etc.
23. What is your abilities about complex system?
I learn/understand quickly the functional/technical aspects of a complex system.
24. Describe a new product market research?
Go through its value proposition, target customers, and competitive analysis, to the product's positioning strategy.
25. What are the benefits of our approach?
☛ Confidence: Assured coverage of all areas critical to the job.
☛ Objectivity: Information sharing and group assessment increases quality of decisions.
☛ Decision Speed: Coordination means less need for many rounds of interviews.
☛ Transparency: How else do you know if people on your team are good interviewers?
☛ Recruitment: A comprehensive approach gives top talent confidence in your company
26. Why do we recommend a different approach?
It is simply not possible to address everything needed to excel in a product management role in one 45-60 minute interview. It's also not realistic to subject candidates to extremely long interview processes. In a tight job market for top talent, great candidates won't have the patience.
The coordinated team approach we recommend allows each candidate decision to be made with up to 4 times as much data. It also ensures balanced coverage across all key areas.
In the alternative/classic approach, each interviewer decides individually using only his or her 45-60 minutes of data. And since interview questions are not coordinated, there is a high risk that some key areas are never addressed.
27. What do you feel is the potential for Brand Management?
The potential for brand management will help the company to promote its image in the society, differentiate its offerings from competitors, devise marketing communication activities, protect its product features legally etc.
28. How is this different from what most companies do?
Most companies do a first round of 3-4 interviews, but each interview is similar in structure and focus. The interview questions asked are largely up to each interviewer, and there is little or no coordination between interviewers.
29. Explain what are the components of Brand Positioning?
The components of brand positioning are :
☛ Target audience
☛ Category/Industry/Market
☛ Unique selling proposition
30. What is a brand and what is the importance of brand management?
A brand is the set of product or service attributes imbibed in the consumer's mind in the form of a name, symbol, logo, design and trademark. The importance of brand management is:
☛ Product differentiation from competitors
☛ Building corporate image
☛ Creating bundle of benefits for different product categories
☛ Attract and retain the most loyal customers
31. What are the main responsibilities of a Brand Manager?
The major responsibilities of a brand manager are:
☛ To oversee the overall performance of the brand and will be a single point of contact for overall profitability of the brand on a whole.
☛ To involve from budgeting to product development inclusive of pricing, packaging, promotion to enhance brand image of the company
☛ To design market research studies with MR agencies and utilize the results to take better business decisions regarding market assessment of the company's products
☛ To be involved with ad agencies to coordinate advertising, event management and marketing communication activities
☛ And also, be familiar to handle overseas operations and willing to travel overseas in short notice.
32. Suppose if you are a brand, describe your strengths and weaknesses?
My strengths are good communication, analytical and client servicing skills and flexibility to any kind of environment.
My weakness is diversified concentration.
I position as a brand by means of catering to the mass market (Flexibility) with assortment of product categories (diversified concentration) across geographies(flexibility) with high quality product standards to the consumers.
33. What is brand positioning and explain basis for positioning a brand?
Brand positioning is a process in which marketers would like to occupy the rational space in the minds of the target customers against competition.
The following are the basis for positioning a brand:
☛ Target audience
☛ Frame of reference
☛ Point of differentiation
☛ Reasons
