Area Sale Manager Interview Question:

Explain me what's the ideal relationship between sales and marketing, and how do you operationalize that?

Submitted by: Muhammad

It's more than just inviting marketing to your meetings. The ideal relationship starts with common goals of what success looks like, common definitions of leads, qualified leads, lead stages and short-term opportunities. It's working together on the same pipeline, and ensuring that success is measured and compensation is dispensed based on overall pipeline performance. Marketing needs to be held accountable for qualified opportunities and closed business. When that alignment takes place, the daily & weekly operational requirements more easily fall into place.
Submitted by: Muhammad