How to answer about that project you have run or a product you have managed through its life cycle?

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☛ Demonstrate that you have a practical experience in the product development process.
☛ That you have considered the user by developing a product that utilizes technology to solve a problem and therefore meets the customer's needs.
☛ That you are able to lead with-out-authority by matrix managing a cross functional team of multi-disciplined professionals.
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