What is a brand and what is the importance of brand management?
Submitted by: MurtazaA brand is the set of product or service attributes imbibed in the consumer's mind in the form of a name, symbol, logo, design and trademark. The importance of brand management is:
☛ Product differentiation from competitors
☛ Building corporate image
☛ Creating bundle of benefits for different product categories
☛ Attract and retain the most loyal customers
Submitted by: Murtaza
☛ Product differentiation from competitors
☛ Building corporate image
☛ Creating bundle of benefits for different product categories
☛ Attract and retain the most loyal customers
Submitted by: Murtaza
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