What is brand positioning and explain basis for positioning a brand?
Submitted by: MurtazaBrand positioning is a process in which marketers would like to occupy the rational space in the minds of the target customers against competition.
The following are the basis for positioning a brand:
☛ Target audience
☛ Frame of reference
☛ Point of differentiation
☛ Reasons
Submitted by: Murtaza
The following are the basis for positioning a brand:
☛ Target audience
☛ Frame of reference
☛ Point of differentiation
☛ Reasons
Submitted by: Murtaza
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