1. What About "Negative" Personas?
Whereas a buyer persona is a representation of your ideal customer, a negative -- or "exclusionary" -- persona is a representation of who you don't want as a customer.
For example, this could include professionals who are too advanced for your product or service, students who are only engaging with your content for research/knowledge, or potential customers who are just too expensive to acquire (because of a low average sale price, their propensity to churn, or their unlikeliness to purchase again from your company).
2. What are extends and includes within a use case?
An include is where a specific action has to take place. An extend is an action that may not necessarily take place.
It means Political, Economic, Social, and Technological. It is used to analyze business environment, in which it has to be operated.
4. Would it be a problem for you to relocate?
I'm open to opportunities within the company; if those opportunities involve relocation, I would certainly consider it.
5. What level of compensation would it take to make you happy?
I am not depending on money to make me happy. What makes me happy is having a satisfying job that provides challenge and new situations daily.
6. What are some of the common tools that a business Analyst uses?
The common tools that can be used by a business analyst are MS Visio, MS word, MS Excel, Power point, Quality center/test director MS Project. There may be tools that are client specific also, but these will be supplied the client.
7. Explain what is a 100-point method?
This method is used to assign priority to different steps in a process. Each group member is supposed to assign points to different steps. In the end all the points for each step are calculated. The step having the highest points has the highest priority.
8. Do you have a geographic preference?
Although I would prefer to stay in the Mid-Atlantic area, I would not rule out other possibilities.
9. Describe a time when you received criticism?
Like the mistake question, this illustrates a candidate's ability to learn. While being open to feedback is never easy, the best candidates will take it in, analyze it, and potentially make changes based upon the criticism. Of course, good candidates never take criticism personally. A good answer will show emotional maturity, adaptability, and leadership potential.
10. Tell me the importance of a flow chart?
The flow chart gives a clear graphical representation of an implemented process. This makes the system simple to understand for all persons involved in the project.
11. What do you know about GAP Analysis?
It is a process of comparing and determining the difference between two things or processes.
12. Explain in your words, what is database transaction?
When we perform any activity in a database, such as addition, deletion, modification, searching etc. is said to be a database transaction.
13. Name the five basic elements' categories in BPMN?
They are Flow Objects, Data, Connecting Objects, Swimlanes and Artifacts.
14. Describe a situation when you needed to take initiative?
A good answer should show off the applicant's proactivity. The situation should be a case where the candidate recognized a problem that nobody else was resolving and took initiative to attack the issue. The action should show a willingness to go above and beyond the call of duty when required. Proactivity and problem solving are rare traits that firms should be looking for; this question can go a long way toward revealing these attributes in a candidate.
15. To what extent would you be willing to travel for the job?
I am more than willing to travel. I understand the importance of going above and beyond the call of duty to satisfy customer requests is sometimes required and that Merrill Lynch's customer-focus belief means that travel is expected in some circumstances. I am willing to make this commitment to do whatever it takes to develop that long-term relationship with a small business or client. It is only through this relationship that loyalty can be maintained and financial gains and growth can occur for both the client and Merrill Lynch. It is my understanding from other financial consultants that I have interviewed at Merrill Lynch that this occurs maybe one or two times a month.
16. Name the four key phases of business development?
They are Forming, Storming, Norming, and Performing.
17. How do you normally gather Requirements from end user?
If there are a lot of end-users, then a workshop method can be used for the requirements collection. The business analysts can carry out face-to-face interviews if there are not a lot of end users.
18. Which is more important to you, the job itself or your salary?
A salary commensurate with my experience and skills is important, but it's only one piece of the package. Many other elements go into making up a compensation package, but more importantly, it's critical to me to enjoy what I'm doing, fit into the corporate culture, and feel I'm making a genuine contribution.
19. Can you tell me difference between Business Analyst and Business Analysis?
A Business Analyst acts as a liaison between business people who have business problems and technology people who know how to create automated solutions.
20. Tell me what you understand about an alternate flow in use case?
This is the flow that will come into action, when there is a failure in the use case system where the expected results haven't come to fruition.
21. As a business analyst, what tools, you think are more helpful?
There are many but I mostly use, Rational Tools, MS Visio, MS Word, MS Excel, Power Point, MS Project.
22. Why did you decide to seek a position in this company?
I am convinced that there would be no better place to work than Accenture. You are the top consulting firm in the United States. You provide your employees with the tools they need to stay competitive and sharpen their skills while working in an open, team-based environment. I am also aware that you provide a mentor for all new employees, and I would embrace any opportunity to work with a mentor and eventually become one myself.
23. Why Exactly Are Buyer Personas So Important to Your Business?
Buyer personas help you understand your customers (and prospective customers) better. This makes it easier for you to tailor your content, messaging, product development, and services to the specific needs, behaviors, and concerns of different groups. In other words, you may know your target buyers are caregivers, but do you know what their specific needs and interests are? What is the typical background of your ideal buyer? In order to get a full understanding of what makes your best customers tick, it's critical to develop detailed personas for your business.
The strongest buyer personas are based on market research as well as insights you gather from your actual customer base (through surveys, interviews, etc.). Depending on your business, you could have as few as one or two personas, or as many as 10 or 20. But if you're new to personas, start small! You can always develop more personas later if needed.
24. Describe a difficult problem you faced and how you approached it?
Don't just look for what candidates did; ask for the thought process behind their actions and how they like to approach problems in general. Being collaborative is one strength you might look for here. Did the candidate seek out feedback from others in understanding the problem, developing possible solutions, and implementing a workable solution?
25. Please explain what is UML modeling?
UML in full means Unified Modeling Language. It is the industry standard language for constructing, visualizing and documenting the different components within a system.
26. Name the two documents related to a use case?
The two documents are FRD (Functional Requirement Document) and SDD (System Design Document).
27. Tell me what you know about our company?
You're large and respected worldwide. You're both a clinical and teaching hospital. Over the last 60 to 70 years you've produced award-winning research. In reviewing your Web site, I've familiarized myself with many of your corporate goals and objectives.
28. Describe a situation when you've come onto a new team or a new working environment?
You are trying to gauge how a candidate adapts to change, especially when working with new people. This is obviously relevant for all new hires, who need to fit in to a company climate and hit the ground running. Top candidates will show that they are adaptable and open to change, that they'll focus on building relationships inside the company, that they know how to seek help when necessary, and that they don't judge people or processes too fast before knowing all the relevant facts.
29. Describe a situation where you had to collaborate with a difficult colleague?
A superior candidate will demonstrate professionalism in attitude and communication style when dealing with others. Problem-solving and conflict-resolution skills are key. Good candidates don't need to like everybody, but they must be capable of working with everybody. Solid candidates will show that they achieved a workable outcome in the face of any coworker-related difficulties. Bad candidates will blame others and shirk accountability.
30. What is an exception flow in a use case?
This is a flow that accounts for an unexpected or unusual result within the application process.
The exception will be handled according to its designed flow.
31. Differentiate between Fish Model and V Model?
Fish model is comparatively very costly and time consuming, while, V model requires less time and cost. Moreover, Fish model is used when there were no ambiguities in the customers' requirements. Otherwise, other model is preferred.
Use case model shows sequence of events and stream of actions regarding any process performed by an actor.
33. Why do you think you might like to live in the community in which our company is located?
Just a few weeks ago, I had the opportunity to spend several days in your community, and I fell in love with it. I love the fact that you have a thriving riverfront. I'm impressed with the many cultural opportunities here - opera, theater, art, and independent films. I've also already become a fan of the Saints and the other sports teams based here. I have conducted significant Internet research on this city, so I am quite comfortable with your location.
34. 20 Questions to Ask in Researcher Business Development Interview:
Role Based Interview Questions:
1) What is your job role? Your title?
2) How is your job measured?
3) What does a typical day look like?
4) What skills are required to do your job?
5) What knowledge and tools do you use in your job?
6) Who do you report to? Who reports to you?
Company Based Interview Questions:
7) In which industry or industries does your company work?
8) What is the size of your company (revenue, employees)?
Goals Based Interview Questions:
9) What are you responsible for?
10) What does it mean to be successful in your role?
Challenges Based Interview Questions:
11) What are your biggest challenges?
Watering Holes Based Interview Questions:
12) How do you learn about new information for your job?
13) What publications or blogs do you read?
14) What associations and social networks do you participate in?
Personal Background Based Interview Questions:
15) Describe your personal demographics (if appropriate, ask their age, whether they're married, if they have children).
16) Describe your educational background. What level of education did you complete, which schools did you attend, and what did you study?
17) Describe your career path. How did you end up where you are today?
Shopping Preferences Based Interview Questions:
18) How do you prefer to interact with vendors (e.g. email, phone, in person)?
19) Do you use the internet to research vendors or products? If yes, how do you search for information?
20) Describe a recent purchase. Why did you consider a purchase, what was the evaluation process, and how did you decide to purchase that product or service?
35. Describe a situation where you worked under a tight deadline?
Here, you are asking interviewees to tell a success story that demonstrates how they organized their workflow, dealt with pressure, and navigated through competing priorities. It's a good opportunity to hear a candidate's planning process, how they communicate with others, and how they collaborate with colleagues toward a common goal. Did the candidate try to extend the deadline if possible? Did the candidate ask for additional help? Most importantly, did they fully commit their own time to meeting the deadline and ask others to commit, too?
