Tell me how much should my customer be improved?
Submitted by: AdministratorIn any relationship with a company, customers expect or at least hope that their interactions will require as little effort as possible to get what they want. This means that companies have to make the experience smooth, reliable and efficient. If, for example, customers are shuttled among three different departments (all asking for their customer numbers) before they can accomplish a typical transaction, then the experience generates negative emotion (frustration is the one that researchers agree is most common) and leads to reduced sales and loyalty.
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Top Customer Experience Questions
☺ | What are the best methods for improving the customer experience? Are there effective tools or techniques that you would like to share with us? |
☺ | How does usability relate to the customer experience? They seem quite similar, what exactly are the similarities and differences? |
☺ | Final thoughts? Shameless plugs? What should every reader remember about this interview? |
☺ | Are there ever times when customers are wrong? That is, are there ever any times where web developers should go against the wishes of customers? Is the data ever wrong? |
☺ | What is your role at Creative Good, and how did the company get started? |
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