What is the definition for publicity?
Submitted by: AdministratorPublicity is the deliberate attempt to manage the public's perception of a product. The product could include anything from traditional goods and services, to celebrities, or works of entertainment.
From a marketing perspective, publicity is one of the variables that comprise the promotional mix. The other components of promotions are advertising, sales promotion, and personal selling. Promotion is one of the variables that comprise the marketing mix.
Submitted by: Administrator
From a marketing perspective, publicity is one of the variables that comprise the promotional mix. The other components of promotions are advertising, sales promotion, and personal selling. Promotion is one of the variables that comprise the marketing mix.
Submitted by: Administrator
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