Can you explain what is interactive PR and what are the various elements comprising interactive PR?

Submitted by: Administrator
An interactive public relation is a process which uses the internet as a medium to communicate messages to the public. The various elements comprising of interactive PR are as follows:

Search engines
Social media marketing
Web 2.0 technologies
Developing blogs
Online press releases
Podcasting
Webinars

The main objective of interactive public relations is to use the power of web media to the maximum potential beyond the limit of traditional media. And it helps to have a direct dialogue with customers and potential target audience.
Submitted by: Administrator

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