Public relations Interview Question:

Explain what are the various activities done for PR?

Submitted by: Administrator

A public relations (PR) officer often works in-house and can be found in both the private and public sectors. Some PR officers may be based in consultancies.

The role is very varied and will depend on the organization and sector. Tasks typically involve:

Planning, developing and implementing PR strategies
Liaising with colleagues and key spokespeople
Liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email
Researching, writing and distributing press releases to targeted media
Collating and analyzing media coverage
Writing and editing in-house magazines, case studies, speeches, articles and annual reports
Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmers;
Devising and coordinating photo opportunities
Organizing events including press conferences, exhibitions, open days and press tours
Maintaining and updating information on the organization's website
Sourcing and managing speaking and sponsorship opportunities
Commissioning market research
Fostering community relations through events such as open days and through involvement in community initiatives
Managing the PR aspect of a potential crisis situation
Submitted by: Administrator