Manager Sustainability Interview Question:

Explain what are the big barriers or frustrations you face to achieving change?

Submitted by: Muhammad

I'm not going to give you the 'normal' answer you may hear as to which barriers we face when trying to achieve change - I'm going to go with my pet peeve, which is the lack of readily available, and high quality life cycle analysis data. Life cycle analysis data enables you to find out where your biggest impacts are, i.e. how much water you use, how much electricity you use - unfortunately our industry is not quite at the big data age yet. There's a lot of info you can get - but it takes a long time and it's difficult to find.
Submitted by: Muhammad